Contractor Advertising Blog

How Often Does Google Update Their Algorithm?

One of the most often asked questions by people who are starting their first website is “How often does Google update their algorithm?”. The truth is that they are always updating their algorithm so that they do a better job of ranking websites. In fact, according to Gary Illyes who is webmaster trends analyst at… Read more »

How To Get Started With Google Ads

Advertising online with Google Ads and Adwords has proven to be a very effective way of reaching new clients. However, before getting started, it is necessary that you understand how to use Google Ads and Adwords effectively so as to maximize the returns thereof and avoid costly mistakes. Google Ads is an online advertising serving… Read more »

Do Facebook Ads Work?

When it comes to answering this question about Facebook ads, there are opinions from both sides of the equation. Some businesses praise the effectiveness of Facebook ads while most report that the advertising platform did not pay off for them. We think the reality is somewhere in between the two. Facebook ads can be effective… Read more »

Optimize Email For Today’s Marketplace

Email is the most powerful marketing channel in terms of ROI, returning $38 for every $1 spent. It converts 40 times as many customers as social media. Developing a great email campaign boosts sales and grows your audience. However, with today’s evolving technology and crowded marketplace you can’t be sure your campaign is working effectively…. Read more »

CEO of NextDoor Steps Down to Take Board Seat

Nirav Tolia, CEO of NextDoor Nirav Tolia, a co-founder and the current CEO of the social media website and platform called NextDoor has decided to step down. On July 25, 2018, Tolia sent his staff an email that dictated his decision to start looking for a replacement for CEO so that he could move to a more “active” role as… Read more »

What are Local Services by Google?

Local Services by Google (AKA Google Local Services) are a convenient way to market your business on Google search engine results pages. With ads displayed on Local Services, you can market your business directly to your potential customers whenever they search for your business type on the Google search engine. Through Local Services, customers can… Read more »