It can be challenging to understand the world of SEO. Understanding SEO best practices and how to apply them to their can prove troublesome for many business owners. Many professional SEO companies have determined the best practices to improve a page’s rank in Google through rigorous testing. Our SEO specialists have decided to help by sharing 5 on page SEO tips and tricks to help improve the rank of your pages.
1: Keyword Density:
The keywords are very important for your on-page SEO. If you happen to have a page that doesn’t contain the keywords that users punching into their search bar then your page is less likely to rank highly in Google search engine results pages (SERPs). When you consider the fact that most users click on results that come up on the first page of a SERP, you want to make sure that you rank as well as possible and having the right keyword density can help you get there. This means ensuring that the keywords you are trying to rank with and the variations of those keywords, show up on a page multiple times. An example would be like a plumbing company that wants to rank for “plumbers in Sacramento”, then your page specific to plumbing should include those keywords multiple times. Though this might seem simple and obvious, this SEO practice is often missed and overlooking this could potentially hurt your ranking.
2: Keyword Placement:
Even though keyword density is important, be sure not to overlook your keyword placement on a page. When you place important keywords in HTML heading tags it will help Google’s digital crawlers find you. These digital crawlers are often referred to as spiders they help Google see what your page is all about but they also help rapidly find out whether your page is relevant to what they are searching for. User’s eyes tend to be drawn towards larger text in headings on a page and if they see keywords that they searched for or a variation of their search they will be more likely to stay on the page. Keeping them on your page will be beneficial instead of going back to the search results to look at other service providers in your area.
3: Alt-Tagging Images:
When visiting a website you can quickly tell what all the images are on a page. In a matter of seconds, users will see that a photo on the screen is a car or an animal etc. Google’s crawlers cannot see these images like us though, which is why it is important that you alt-tag all of your images. If your image doesn’t have an alt tag the spiders cannot determine how relevant it is to a user’s search and may rank your page lower because of it. Adding relevant alt tags that feature keywords you wish to rank for will help boost your rank. Alt tags also benefit the visually impaired who use a screen reader to navigate a web page, the screen reader will read the alt tag so that even if the user cannot see the image, they will receive a description of what the content contains.
4: Internal Links:
Help keep users on your website by including internal links. Most blogs that you have recently read, including this one, have internal links to other blog posts or portions of the main site. This inclusion of internal links in your content has the power to potentially keep users on your site longer as they click through related posts or services and it also helps the Google spiders crawl which will help your rankings. Spiders from Google are always finding new pages by following link paths and storing new URLs that they find in a search index. URLs stored inside of the index can be displayed when a user searches for something. Using internal links makes it easier for your pages to be displayed in SERPs.
5: Enrich User Experience:
It can be easy to get caught up in ensuring that all your keywords are there and that your HTML is formatted correctly. Though these are important, we never want to forget that your user should still be satisfied when they land on your page. Even with all the right steps to rank on Google, a poorly designed or hard to read site will drive customers away. Fortunately, there are a few easy steps that you can take in order to make sure that the readability and overall experience of your page are the best that it can be such as.
Well Defined Headings – We suggest breaking up your page into small chunks under a relevant heading. This simple step can go along way in making your page easier to read. Users will not sit around and read through large blocks of text on your page so offer they what they are looking for quick.
Relevant Media Content – Some images or videos about your business can go a long way in keeping users interested and improving their overall experience.
Bold or Italicized Text – placing an emphasis on keywords using bold or italics on HTML tags can quickly draw the users eyes to the most important information of your page and shows users that you have what they have been searching for.
Bullet Lists – Lists such as this one have been shown to be a proven and effective way to display information as it is easier for user’s eyes to scan, rather than one long paragraph.
Feel Out of Your Depth? Enlist Some Help
SEO on-page optimization can be overwhelming, especially if you have little to no experience with SEO best practices. A professional SEO company could prove to be a huge asset and help get your website the ranking that you deserve. Unlike many other efforts to increase the visibility of your company, the results of SEO can be easily tracked through increased traffic to your site and call tracking. You need every advantage over your competitors possible and in the digital age, SERPs are the number one place that you should focus on.
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