Voice searches are starting to dominate the marketplace seriously. 40% of adults use voice search at least once a day! In other words, if you're not optimizing for voice searches, you're potentially missing out on nearly half of all possible traffic to your website! That's not exactly good for business. Okay, we've established (rather quickly) that optimization for voice searches…
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You've likely heard that your website could benefit from SEO (Search Engine Optimization). However, that doesn't mean that you necessarily know exactly what that entails in its entirety. Furthermore, even if you do know a little about SEO, chances are you don't have time to deal with the constantly changing factors and requirements that proper SEO involves. Enter the SEO…
Read More
Featured snippets are growing in popularity because they are easy to read and can provide a trusted answer without a user having to leave the search results page for their query. While they are still popular among text searches, featured snippets are a favorite of digital assistants as well because they are easy to say out loud and almost always…
Read More
This article will explore several different strategies you can adopt to help safeguard your clients from your competitors. Unfortunately, one of the most common ways businesses seek out new customers is by attempting to "snipe" them away from their competitors. For example, let's assume you run a plumbing business and that your company tends to do quite well in the…
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One of the most often asked questions by people starting their first website is, "How often does Google update their algorithm?". The truth is that they are constantly updating their algorithm to do a better job ranking websites. In fact, according to Gary Illyes, webmaster trends analyst at Google, updates happen at least two to three times a day. While…
Read More
Why doesn't your business appear in local searches on Google and other search engines? Well, the answers might surprise you! Learn all about local search from the expert marketers at Contractor Advertising here today! Google's local pack is an excellent place to draw traffic to your site and your Google My Business listing. It is always displayed above organic search…
Read More
Let's assume you run a plumbing business and that you're wondering how to reach more customers in the 21st century. Well, it's a whole lot less complicated than you'd probably think. With social media websites like Facebook, Instagram, and others, you can reach your audience faster and more affordably than ever before! That's right. Social media advertising is the new…
Read More
Marquis Who's Who, a renowned publication that has chronicled the lives of accomplished individuals across various fields, recognizes Jeremy J. Prevost's outstanding entrepreneurship. As the owner and CEO of Tucker Hill Air, Plumbing and Electric, located in Phoenix, Mr. Prevost leads a team of over 35 skilled technicians across multiple locations, providing electrical, HVAC, and plumbing services. Mr. Prevost's Success…
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Your site copy (content) is king for SEO (Search Engine Optimization). Your site copy (content) is king. But, just like with every other aspect of SEO, there is a wrong and proper way to optimize your copy for search engine performance. Copy is so important to SEO that the SEO experts here at Contractor Advertising have compiled a checklist to run…
Read More
We all know that keywords are the foundation of SEO (Search Engine Optimization) and search in general. However, many of us fail to realize that search engines care more about the keyword's actual intent, even more than the exact keyword being used. So, let's take a look at the basics behind what an intent-based keyword looks like and how to…
Read More
Voice searches are starting to dominate the marketplace seriously. 40% of adults use voice search at least once a day! In other words, if you're not optimizing for voice searches, you're potentially missing out on nearly half of all possible traffic to your website! That's not exactly good for business. Okay, we've established (rather quickly) that optimization for voice searches…
Read More
You've likely heard that your website could benefit from SEO (Search Engine Optimization). However, that doesn't mean that you necessarily know exactly what that entails in its entirety. Furthermore, even if you do know a little about SEO, chances are you don't have time to deal with the constantly changing factors and requirements that proper SEO involves. Enter the SEO…
Featured snippets are growing in popularity because they are easy to read and can provide a trusted answer without a user having to leave the search results page for their query. While they are still popular among text searches, featured snippets are a favorite of digital assistants as well because they are easy to say out loud and almost always…
This article will explore several different strategies you can adopt to help safeguard your clients from your competitors. Unfortunately, one of the most common ways businesses seek out new customers is by attempting to "snipe" them away from their competitors. For example, let's assume you run a plumbing business and that your company tends to do quite well in the…
One of the most often asked questions by people starting their first website is, "How often does Google update their algorithm?". The truth is that they are constantly updating their algorithm to do a better job ranking websites. In fact, according to Gary Illyes, webmaster trends analyst at Google, updates happen at least two to three times a day. While…
Why doesn't your business appear in local searches on Google and other search engines? Well, the answers might surprise you! Learn all about local search from the expert marketers at Contractor Advertising here today! Google's local pack is an excellent place to draw traffic to your site and your Google My Business listing. It is always displayed above organic search…
Let's assume you run a plumbing business and that you're wondering how to reach more customers in the 21st century. Well, it's a whole lot less complicated than you'd probably think. With social media websites like Facebook, Instagram, and others, you can reach your audience faster and more affordably than ever before! That's right. Social media advertising is the new…
Marquis Who's Who, a renowned publication that has chronicled the lives of accomplished individuals across various fields, recognizes Jeremy J. Prevost's outstanding entrepreneurship. As the owner and CEO of Tucker Hill Air, Plumbing and Electric, located in Phoenix, Mr. Prevost leads a team of over 35 skilled technicians across multiple locations, providing electrical, HVAC, and plumbing services. Mr. Prevost's Success…
Your site copy (content) is king for SEO (Search Engine Optimization). Your site copy (content) is king. But, just like with every other aspect of SEO, there is a wrong and proper way to optimize your copy for search engine performance. Copy is so important to SEO that the SEO experts here at Contractor Advertising have compiled a checklist to run…
We all know that keywords are the foundation of SEO (Search Engine Optimization) and search in general. However, many of us fail to realize that search engines care more about the keyword's actual intent, even more than the exact keyword being used. So, let's take a look at the basics behind what an intent-based keyword looks like and how to…