Contractor Advertising Blog

Thanksgiving Travel Tips to Survive the Holiday

Thanksgiving is almost here! While it's easy to get wrapped up in the festivities surrounding the day, remember that Thanksgiving is one of the biggest travel days of the year. To quote a famous fictional mother (Peggy Hill of King of the Hill): The day before Thanksgiving is, in my opinion, one of the busiest travel days of the year.… Read More

How To Improve Your Google My Business Rankings

As we've discussed, a Google My Business (GMB) profile is all but necessary for any business with a website. So, a well-made Google My Business profile can grow your customer base, whether you're a carpenter, plumber, HVAC technician, lawyer, or bail bonds agency. However, the Google My Business platform has a ranking system just like any other online search ecosystem.… Read More

Don’t Lose Ground to Your Competitors During the Holidays

The holidays have arrived! It's tempting to take your foot off the marketing gas to spend time with your family and loved ones. While spending time with your family is all well and good, don't let the onset of the holidays distract you from your business. Otherwise, you risk your competitors taking advantage of your distraction and pulling ahead of… Read More

Is It Time To Upgrade Your Website?

Upgrading your website is almost always advisable. However, certain situations warrant an upgrade or update more than others. What are those situations? Well, we're glad you asked! Here at Contractor Advertising, we feel five primary reasons to consider upgrading your website in 2020. Those reasons include the following: 1: Your site doesn't accurately reflect your brand 2: It uses outdated… Read More

Voice Search and How It Influences Featured Snippets

google home voice assistant Featured snippets are growing in popularity because they are easy to read and can provide a trusted answer without a user having to leave the search results page for their query. While they are still popular among text searches, featured snippets are a favorite of digital assistants as well because they are easy to say out loud and almost always… Read More

Why Hire a Niche SEO Company?

SEO Niche Banner You've likely heard that your website could benefit from SEO (Search Engine Optimization). However, that doesn't mean that you necessarily know exactly what that entails in its entirety. Furthermore, even if you do know a little about SEO, chances are you don't have time to deal with the constantly changing factors and requirements that proper SEO involves. Enter the SEO… Read More

How To Safeguard Your Clients from Your Competitors

This article will explore several different strategies you can adopt to help safeguard your clients from your competitors. Unfortunately, one of the most common ways businesses seek out new customers is by attempting to "snipe" them away from their competitors. For example, let's assume you run a plumbing business and that your company tends to do quite well in the… Read More

OK Google, How Do I Optimize for Voice Search?

Voice searches are starting to dominate the marketplace seriously. 40% of adults use voice search at least once a day! In other words, if you're not optimizing for voice searches, you're potentially missing out on nearly half of all possible traffic to your website! That's not exactly good for business. Okay, we've established (rather quickly) that optimization for voice searches… Read More

How Often Does Google Update Their Algorithm?

One of the most often asked questions by people starting their first website is, "How often does Google update their algorithm?". The truth is that they are constantly updating their algorithm to do a better job ranking websites. In fact, according to Gary Illyes, webmaster trends analyst at Google, updates happen at least two to three times a day. While… Read More

Why Doesn’t My Business Show Up In Local Search?

google algorithm Why doesn't your business appear in local searches on Google and other search engines? Well, the answers might surprise you! Learn all about local search from the expert marketers at Contractor Advertising here today! Google's local pack is an excellent place to draw traffic to your site and your Google My Business listing. It is always displayed above organic search… Read More