Contractor Advertising Blog

What Does it Cost to Advertise on Facebook?

"How much will it cost?" is usually the first question a business owner asks when they're considering a new advertising route. If you're considering advertising on Facebook, you're probably wondering what it'll cost. Unfortunately, the answer that most people, articles, and online resources will give you is "well, it depends." Today, we're here to provide you with a better answer… Read More

Pay Per Click Ads for Contractor Marketing

What is pay-per-click advertising? How can it benefit me as a contractor? Contractor-Advertising is here to answer all your pay-per-click questions. Pay Per Click advertising is a great way to target a specific audience, making it ideal for contractors. With pay per click, you don’t pay when a viewer sees your ad. Instead, you only pay when a user clicks… Read More

Why Doesn’t My Business Show Up In Local Search?

google algorithm Why doesn't your business show up in local searches on Google and other search engines? Well, the answers might surprise you! Learn all about local search from the expert marketers at Contractor Advertising here today! Google's local pack is an excellent place to draw traffic to your site and your Google My Business listing. It is always displayed above organic… Read More

SEO Copywriting Checklist

Your site copy (content) is king when it comes to SEO (Search Engine Optimization). Your site copy (content) is king. But, just like with every other aspect of SEO, there is a wrong and proper way to go about optimizing your copy for search engine performance. Copy is so important to SEO that the SEO experts here at Contractor Advertising have… Read More

Checking Content for Readability

Checking for Content Readability The easier your copy is to read, the better off you'll be. Why? Because search engines cater to users, not site owners and content creators. It was possible to stuff your copy with spammy language and rank well on Google and other search engines in the past. This is no longer the case. You now need to make sure that… Read More

Do You Need SEO?

SEO Niche Banner If your business has a website, then you've most likely found yourself asking: "Do I need SEO?" Well, before we can answer that, we should first explain what SEO means. SEO, or Search Engine Optimization, is the process of optimizing your website for search engine performance. Easy enough to understand, right? But, is it necessary for your business? The short… Read More

All About Featured Snippets

google algorithm Google has changed a lot since it first launched. While ranking in organic search results is still very important, many other aspects of Google's search engine results pages (SERPs) have become valuable places to snag extra search traffic. In this post, we'll cover what featured snippets are, how they can drive traffic to your site, and how you can rank… Read More

Canonical Links Best Practices

Canonical linking is a great way to avoid penalties for duplicate content on your site while making sure that you retain all ranking factors from duplicate pages. Duplicate content on your site usually isn't intentional, but it happens all the time. We'll go over the best practices for building canonical links and a few things to avoid when you're dealing… Read More

Ranking, Crawling, and Indexing – The Functionality of Search Engines

Crawl, Index, Rank search engine infographic Search engines exist to find and organize content across the web to deliver the most relevant content to a user given their search query. Think of a search engine as an answering machine. A user asks a question, and the search engine tries to find the content that answers that question the best. Search engines find and rank. You can… Read More

Writing Impactful Meta Titles And Meta Descriptions

Every listing has a title and description on search engines (like Google, Yahoo, and Bing). Those titles and descriptions help searchers find the online information they're looking for. In other words, a webpage's title and description are the first impressions a user gets about the content on your website. So, it stands to reason that optimizing your titles and descriptions… Read More