Contractor Advertising Blog

Page Speed Optimization

Page speed optimization (how fast your site is) is an important metric for SEO (Search Engine Optimization). In fact, Google themselves have officially stated that page speed is one of the major variables in their page ranking algorithm. In addition to being a major signal for Google's page rank algorithm, page speed is important to your user base as well.… Read More

Web Accessibility – What Does it Mean and Why is it Important?

You may have heard the term "web accessibility" around the internet lately. But what does "web accessibility" mean, and is it important for SEO? In this article, we'll break down exactly what web accessibility is, how to optimize a website for it, and why it's important for your website's search engine performance. So let's get into it! What is Web… Read More

Delete or Revise? How to Do an SEO Boosting Content Cleanup

Stale Content Banner To delete or revise old content is the question. Well, at least that should be the question buzzing about in any decent SEO copywriter's brain, especially since the vast majority of us are still stuck at home due to the COVID-19 outbreak. So, while you're following your local shelter in place order, why not take a look at some of… Read More

Optimizing Your Images for SEO

Image Optimization One often overlooked aspect of SEO (Search Engine Optimization) is the image. Anyone who has ever made a piece of content for the web has found themselves wondering if their piece needs an image. Well, the short answer is yes. Almost every type of web content will perform better on search engines if it has an image. If you spend… Read More

Not Advertising on Social Media? Don’t Miss the Boat

Let's assume you run a plumbing business and that you're wondering how to reach more customers in the 21st century. Well, it's a whole lot less complicated than you'd probably think. With social media websites like Facebook, Instagram, and others, you can reach your audience faster and more affordably than ever before! That's right. Social media advertising is the new… Read More

Link Building and Establishing Authority

All right, so you've done it. You took the time to create high-quality content that your users were looking for and supplied the answers to their questions. Best of all, you made sure that your content resonates with users and search engines, but there is one small problem. Your pages are still not ranking. If this sounds like something you… Read More

OK Google, How Do I Optimize for Voice Search?

Voice searches are starting to dominate the marketplace seriously. In fact, 40% of adults use voice search at least once a day (and comScore estimates 50% of all searches will be voice searches by 2020)! In other words, if you're not optimizing for voice searches, then you're potentially missing out on nearly half of all possible traffic to your website!… Read More

Internal Links – What are They and Why are They Important?

internal-links Backlinks and external links typically take center stage whenever an SEO talks about linking strategies. However, external links are not the only type of links that you should pay attention to. Internal links are arguably just as important. A good internal linking strategy directs visitors to your website to the pages and posts you value most. They are an integral… Read More

Is It Time To Upgrade Your Website?

Upgrading your website is almost always advisable. However, certain situations warrant an upgrade or update more than others. What are those situations? Well, we're glad you asked! Here at Contractor Advertising, we feel that there are five primary reasons to consider upgrading your website in 2020. Those reasons include: 1: Your site doesn't accurately reflect your brand 2: It uses… Read More

Google Search Console – What it Tells You

Google Search Console Banner Google Search Console (GSC) is a free and beneficial tool that can be used to monitor and gauge the performance of your website. Google Search Console, especially when paired with Google Analytics, can provide valuable insight regarding the status of your domain in Google's search index. It can also help you find and fix any potential issues and errors. Let's… Read More