Contractor Advertising Blog

Not Advertising on Social Media? Don’t Miss the Boat

Let's assume you run a plumbing business and that you're wondering how to reach more customers in the 21st century. Well, it's a whole lot less complicated than you'd probably think. With social media websites like Facebook, Instagram, and others, you can reach your audience faster and more affordably than ever before! That's right. Social media advertising is the new… Read More

Intent-Based Keywords – The Basics

We all know that keywords are the foundation of SEO (Search Engine Optimization) and search in general. However, many of us fail to realize that search engines care more about the keyword's actual intent, even more than the exact keyword being used. So, let's look at the basics of an intent-based keyword and how to do intent-based keyword research using… Read More

Do You Need SEO?

SEO Niche Banner If your business has a website, you've most likely asked: "Do I need SEO?" Before we can answer that, we should first explain what SEO means. SEO, or Search Engine Optimization, is the process of optimizing your website for search engine performance. Easy enough to understand, right? But, is it necessary for your business? The short answer here is "yes."… Read More

All About Featured Snippets

google algorithm Google has changed a lot since it first launched. While ranking in organic search results is still very important, many other aspects of Google's search engine results pages (SERPs) have become valuable places to snag extra search traffic. This post will cover featured snippets, how they can drive traffic to your site, and how you can rank for them. What… Read More

On Page SEO Factors – What To Know

SEO Banner So, let's say you've designed, developed, and launched a website for you or your business, and you want to rank well on Google and other search engines. Seems simple enough, right? In a perfect world, you would create content for a website. Then, search engines would automatically direct users to your well-crafted and informative business. However, that isn't really how… Read More

Duplicate Content

Duplicate content is described as content that appears on the Internet in more than one place. The "one place" this refers to is a location with a unique website address or URL so, if your site has the same content at more than one web address you have duplicate content. The reason that this can cause problems is that if… Read More

Page Speed Optimization

Page speed optimization (how fast your site is) is an essential metric for SEO (Search Engine Optimization). Google has officially stated that page speed is one of the significant variables in its page ranking algorithm. In addition to being a significant signal for Google's page rank algorithm, page speed is essential to your user base. Research has shown that pages… Read More

5 On-Page SEO Tips and Tricks

google algorithm It can be challenging to understand the world of SEO. Understanding SEO best practices and how to apply them can prove troublesome for many business owners. Many professional SEO companies have determined the best practices to improve a page's rank in Google through rigorous testing. Our SEO specialists have decided to help by sharing five on-page SEO tips and tricks… Read More

What Are Google Business Profile Posts And Are They Important?

Google My Business Post Banner Google Business Profile Posts are a great way to improve your local business's SEO (Search Engine Optimization). These short posts can increase your site traffic and help grow your web presence. They also may improve your standings with Google Voice Search results! Let's explore just what Google Business Profile Posts are and exactly how they can help improve your SEO,… Read More

Checking Content for Readability

Checking for Content Readability The easier your copy is to read, the better off you'll be. Why? Because search engines cater to users, not site owners and content creators. It was possible to stuff your copy with spammy language and rank well on Google and other search engines in the past. This is no longer the case. You now need to ensure that your… Read More