Contractor Advertising Blog

Do Facebook Ads Work?

When answering this question about Facebook ads, there are opinions from both sides. Some businesses praise the effectiveness of Facebook ads. At the same time, most report that the advertising platform did not pay off for them. We think the reality is somewhere in between the two. Facebook ads can be effective if you know what you're doing. There are… Read More

Canonical Links Best Practices

Canonical linking is a great way to avoid penalties for duplicate content on your site while ensuring you retain all ranking factors from the same pages. The same content on your site usually isn't intentional, but it always happens. We'll review the best practices for building canonical links and a few things to avoid when dealing with them. With our… Read More

Checking Content for Readability

Checking for Content Readability The easier your copy is to read, the better off you'll be. Why? Because search engines cater to users, not site owners and content creators. It was possible to stuff your copy with spammy language and rank well on Google and other search engines in the past. This is no longer the case. You now need to ensure that your… Read More

Web Accessibility – What Does it Mean and Why is it Important?

You may have heard the term "web accessibility" around the internet lately. But what does "web accessibility" mean, and is it important for SEO? In this article, we'll break down precisely what web accessibility is, how to optimize a website, and why it's essential for your website's search engine performance. So let's get into it! What is Web Accessibility? The… Read More

Delete or Revise? How to Do an SEO Boosting Content Cleanup

Stale Content Banner Deleting or revising old content is the question. Well, at least that should be the question in any decent SEO copywriter's brain, especially since most of us are still stuck at home due to the COVID-19 outbreak. So, while following your local shelter-in-place order, why not look at some of the stale content on your site? Like the world around… Read More

Link Building and Establishing Authority

All right, so you've done it. You took the time to create high-quality content that your users were looking for and supplied the answers to their questions. Best of all, you made sure that your content resonates with users and search engines, but there is one small problem. Your pages are still not ranking. If this sounds like something you… Read More

Internal Links – What are They and Why are They Important?

internal-links Backlinks and external links typically take center stage whenever an SEO talks about linking strategies. However, external links are not the only type of links that you should pay attention to. Internal links are arguably just as important. A good internal linking strategy directs visitors to your website to the pages and posts you value most. They are an integral… Read More

Optimizing Your Images for SEO

Image Optimization One often overlooked aspect of SEO (Search Engine Optimization) is the image. Anyone who has ever made a piece of content for the web has found themselves wondering if their work needs an image. Well, the short answer is yes. Almost every type of web content will perform better on search engines if it has an image. So, spend time… Read More

XML Sitemap for Videos – Why They’re Important

Video XML Sitemap banner As discussed in previous posts, XML Sitemaps are essential and provide search engines like Google with the information they need to index your website content appropriately. But, what we haven't discussed before are XML sitemaps for videos. Did you know that Google and other search engines also want you to create sitemaps for your video content? Like sitemaps for different… Read More

Domain Authority – What is it and How to Improve it

Domain Authority is a metric created by Moz that dynamically assigns a 0 to 100 score based on how well any given domain is expected to rank on search engines. So basically, the higher your Domain Authority, the more likely your domain will rank well on Google and similar search engines. What Does the 0 to 100 Domain Authority Score… Read More