Contractor Advertising Blog

Digital Marketing Trends for 2024

1 - Embrace our New and Improved AI Overlords 2024 is here! It already seems like artificial intelligence (AI) has begun its complete takeover and dominance of the digital marketing world. AI-powered tools and machines now shape the future of almost every aspect of consumer life, and they're not limited to menial tasks alone. In fact, due to their cost… Read More

Internal Links – What are They and Why are They Important?

internal-links Backlinks and external links typically take center stage whenever an SEO talks about linking strategies. However, external links are not the only type of links that you should pay attention to. Internal links are arguably just as important. A good internal linking strategy directs visitors to your website to the pages and posts you value most. They are an integral… Read More

Optimizing Your Images for SEO

Image Optimization The image is an often overlooked aspect of SEO (Search Engine Optimization). Anyone who has ever made a piece of content for the web has found themselves wondering if their work needs an image. Well, the short answer is yes. Almost every type of web content will perform better on search engines if it has an image. So, spend time… Read More

XML Sitemap for Videos – Why They’re Important

Video XML Sitemap banner As discussed in previous posts, XML Sitemaps are essential and provide search engines like Google with the information they need to index your website content appropriately. But, what we haven't discussed before are XML sitemaps for videos. Did you know that Google and other search engines also want you to create sitemaps for your video content? Like sitemaps for different… Read More

Is Your Digital Marketing Company a Grinch or a Saint?

Christmas is right around the corner! So, now is the time to ask yourself: "Is my digital marketing company more of a grinch or a saint?" Well, to help you answer that question, let's break down what we feel makes a company more of a grinch and what makes a company more of a saint in detail. Then, you can… Read More

Don’t Lose Ground to Your Competitors During the Holidays

The holidays have arrived! It's tempting to take your foot off the marketing gas to spend time with your family and loved ones. While spending time with your family is all well and good, don't let the onset of the holidays distract you from your business. Otherwise, you risk your competitors taking advantage of your distraction and pulling ahead of… Read More

Thanksgiving Travel Tips to Survive the Holiday

Thanksgiving is almost here! While it's easy to get wrapped up in the festivities surrounding the day, remember that Thanksgiving is one of the biggest travel days of the year. To quote a famous fictional mother (Peggy Hill of King of the Hill): The day before Thanksgiving is, in my opinion, one of the busiest travel days of the year.… Read More

Domain Authority – What is it and How to Improve it

Domain Authority is a metric created by Moz that dynamically assigns a 0 to 100 score based on how well any given domain is expected to rank on search engines. So basically, the higher your Domain Authority, the more likely your domain will rank well on Google and similar search engines. What Does the 0 to 100 Domain Authority Score… Read More

Google Features: Paid Vs Unpaid

Some of Google's features are free. You must pay for others. Google has created a massive advertising platform begging to be utilized by contractors. Contractor Advertising is here to break it all down. Some pieces of the Google platform are free. You can get to the top of organic Google results, get put in the Google Local Pack, and run… Read More

Google Search Console – What it Tells You

Google Search Console Banner Google Search Console (GSC) is a free and beneficial tool that you can use to monitor and gauge the performance of your website. Google Search Console, especially when paired with Google Analytics, can provide valuable insight regarding the status of your domain in Google's search index. It can also help you find and fix any potential issues and errors. Let's… Read More