Contractor Advertising Blog

Is It Time To Upgrade Your Website?

Upgrading your website is almost always advisable. However, certain situations warrant an upgrade or update more than others. What are those situations? Well, we're glad you asked! Here at Contractor Advertising, we feel that there are five primary reasons to consider upgrading your website in 2020. Those reasons include: 1: Your site doesn't accurately reflect your brand 2: It uses… Read More

Google Search Console – What it Tells You

Google Search Console Banner Google Search Console (GSC) is a free and beneficial tool that can be used to monitor and gauge the performance of your website. Google Search Console, especially when paired with Google Analytics, can provide valuable insight regarding the status of your domain in Google's search index. It can also help you find and fix any potential issues and errors. Let's… Read More

All About Featured Snippets | SEO Blog

google algorithm Google has changed a lot since it first launched. While ranking in organic search results is still very important, there are many other aspects of Google's search engine results pages (SERPs) that have become valuable places to snag extra search traffic. In this post, we'll cover what featured snippets are, how they can drive traffic to your site, and how… Read More

On Page SEO Factors – What To Know

SEO Banner So, let's say that you've designed, developed, and launched a website for you or your business, and you want to rank well on Google and other search engines. Seems simple enough, right? In a perfect world, you would create content for a website. Search engines would automatically direct users to your well-crafted and informative business. However, that isn't really how… Read More

Why Hire a Niche SEO Company?

SEO Niche Banner You've likely heard that your website could benefit from SEO (Search Engine Optimization). However, that doesn't mean that you necessarily know exactly what that entails in its entirety. Even if you do know a little about SEO, chances are you don't have time to deal with the constantly changing factors and requirements that proper SEO involves. Enter the SEO company.… Read More

Intent-Based Keywords – The Basics

We all know that keywords are the foundation of SEO (Search Engine Optimization) and search in general. However, what many of us fail to realize is that search engines care more about the keyword's actual intent even more than they care about the exact keyword being used. Let's take a look at the basics behind what an intent-based keyword looks… Read More

Delete or Revise? How to Do an SEO Boosting Content Cleanup

Stale Content Banner To delete or revise old content is the question. Well, at least that should be the question buzzing about in any decent SEO copywriter's brain, especially since the vast majority of us are still stuck at home due to the COVID-19 outbreak. So, while you're following your local shelter in place order, why not take a look at some of… Read More

Why Responding to Negative Reviews is Imperative

Everyone understands that user reviews are important. However, several website and business owners flat out neglect to engage with the users that do leave reviews. That's not a good thing. Simply responding to bad (or even good) reviews can go a long ways towards showing your customers that you care about their experience. However, that begs the question: Why is… Read More

Checking Content for Readability

Checking for Content Readability The easier your copy is to read, the better off you'll be. Why? Because search engines cater to users, not site owners and content creators. It was possible to stuff your copy with spammy language and rank well on Google and other search engines in the past. This is no longer the case. You now need to make sure that… Read More

Writing Impactful Meta Titles And Meta Descriptions

Every listing has a title and description on search engines (like Google, Yahoo, and Bing). Those titles and descriptions help searchers find the online information they're looking for. In other words, a webpage's title and description are the first impressions a user gets about the content on your website. So, it stands to reason that optimizing your titles and descriptions… Read More