Your site copy (content) is king when it comes to SEO (Search Engine Optimization). Your site copy (content) is king. But, just like with every other aspect of SEO, there is a wrong and proper way to go about optimizing your copy for search engine performance. Copy is so important to SEO that the SEO experts here at Contractor Advertising have… Read More
The easier your copy is to read, the better off you'll be. Why? Because search engines cater to users, not site owners and content creators. It was possible to stuff your copy with spammy language and rank well on Google and other search engines in the past. This is no longer the case. You now need to make sure that… Read More
If your business has a website, then you've most likely found yourself asking: "Do I need SEO?" Well, before we can answer that, we should first explain what SEO means. SEO, or Search Engine Optimization, is the process of optimizing your website for search engine performance. Easy enough to understand, right? But, is it necessary for your business? The short… Read More
Google has changed a lot since it first launched. While ranking in organic search results is still very important, many other aspects of Google's search engine results pages (SERPs) have become valuable places to snag extra search traffic. In this post, we'll cover what featured snippets are, how they can drive traffic to your site, and how you can rank… Read More
Canonical linking is a great way to avoid penalties for duplicate content on your site while making sure that you retain all ranking factors from duplicate pages. Duplicate content on your site usually isn't intentional, but it happens all the time. We'll go over the best practices for building canonical links and a few things to avoid when you're dealing… Read More
Search engines exist to find and organize content across the web to deliver the most relevant content to a user given their search query. Think of a search engine as an answering machine. A user asks a question, and the search engine tries to find the content that answers that question the best. Search engines find and rank. You can… Read More
Every listing has a title and description on search engines (like Google, Yahoo, and Bing). Those titles and descriptions help searchers find the online information they're looking for. In other words, a webpage's title and description are the first impressions a user gets about the content on your website. So, it stands to reason that optimizing your titles and descriptions… Read More
Google My Business Posts are a great way to improve your local business's SEO (Search Engine Optimization). These short posts can increase your site traffic and help grow your web presence. They are also may improve your standings with Google Voice Search results! Let's explore just what Google My Business Posts are and exactly how they can help improve your… Read More
Domain Authority is a metric created by Moz that dynamically assigns a 0 to 100 score based on how well any given domain is expected to rank on search engines. So basically, the higher your Domain Authority, the more likely your domain will rank well on Google and similar search engines. What Does the 0 to 100 Domain Authority Score… Read More
Page speed optimization (how fast your site is) is an important metric for SEO (Search Engine Optimization). In fact, Google themselves have officially stated that page speed is one of the major variables in their page ranking algorithm. In addition to being a major signal for Google's page rank algorithm, page speed is important to your user base as well.… Read More
Your site copy (content) is king when it comes to SEO (Search Engine Optimization). Your site copy (content) is king. But, just like with every other aspect of SEO, there is a wrong and proper way to go about optimizing your copy for search engine performance. Copy is so important to SEO that the SEO experts here at Contractor Advertising have… Read More
The easier your copy is to read, the better off you'll be. Why? Because search engines cater to users, not site owners and content creators. It was possible to stuff your copy with spammy language and rank well on Google and other search engines in the past. This is no longer the case. You now need to make sure that… 
If your business has a website, then you've most likely found yourself asking: "Do I need SEO?" Well, before we can answer that, we should first explain what SEO means. SEO, or Search Engine Optimization, is the process of optimizing your website for search engine performance. Easy enough to understand, right? But, is it necessary for your business? The short… 
Google has changed a lot since it first launched. While ranking in organic search results is still very important, many other aspects of Google's search engine results pages (SERPs) have become valuable places to snag extra search traffic. In this post, we'll cover what featured snippets are, how they can drive traffic to your site, and how you can rank… 
Canonical linking is a great way to avoid penalties for duplicate content on your site while making sure that you retain all ranking factors from duplicate pages. Duplicate content on your site usually isn't intentional, but it happens all the time. We'll go over the best practices for building canonical links and a few things to avoid when you're dealing… 
Search engines exist to find and organize content across the web to deliver the most relevant content to a user given their search query. Think of a search engine as an answering machine. A user asks a question, and the search engine tries to find the content that answers that question the best. Search engines find and rank. You can… 
Every listing has a title and description on search engines (like Google, Yahoo, and Bing). Those titles and descriptions help searchers find the online information they're looking for. In other words, a webpage's title and description are the first impressions a user gets about the content on your website. So, it stands to reason that optimizing your titles and descriptions… 
Google My Business Posts are a great way to improve your local business's SEO (Search Engine Optimization). These short posts can increase your site traffic and help grow your web presence. They are also may improve your standings with Google Voice Search results! Let's explore just what Google My Business Posts are and exactly how they can help improve your… 
Domain Authority is a metric created by Moz that dynamically assigns a 0 to 100 score based on how well any given domain is expected to rank on search engines. So basically, the higher your Domain Authority, the more likely your domain will rank well on Google and similar search engines. What Does the 0 to 100 Domain Authority Score… 
Page speed optimization (how fast your site is) is an important metric for SEO (Search Engine Optimization). In fact, Google themselves have officially stated that page speed is one of the major variables in their page ranking algorithm. In addition to being a major signal for Google's page rank algorithm, page speed is important to your user base as well.…