Contractor Advertising Blog

Is Your Digital Marketing Company a Grinch or a Saint?

Christmas is right around the corner! Now is the time to ask yourself: "Is my digital marketing company more of a grinch or a saint?" Well, to help you answer that question, let's break down what we feel makes a company more of a grinch and what makes a company more of a saint in detail. Then, you can decide… Read More

What are Google My Business Posts and are they Important?

Google My Business Post Banner Google My Business Posts are a great way to improve your local business's SEO (Search Engine Optimization). These short posts can increase your site traffic and help grow your web presence. They are also may improve your standings with Google Voice Search results! Let's explore just what Google My Business Posts are and exactly how they can help improve your… Read More

Internal Links – What are They and Why are They Important?

internal-links Backlinks and external links typically take center stage whenever an SEO talks about linking strategies. However, external links are not the only type of links that you should pay attention to. Internal links are arguably just as important. A good internal linking strategy directs visitors of your website to the pages and posts you value most. They are an integral… Read More

Optimizing Your Images for SEO

Image Optimization One often overlooked aspect of SEO (Search Engine Optimization) is the image. Anyone who has ever made a piece of content for the web has found themselves wondering if their piece needs an image. Well, the short answer is yes. Almost every type of web content will perform better on search engines if it has an image. If you spend… Read More

Thanksgiving Travel Tips to Survive the Holiday

Thanksgiving is almost here! While it's easy to get wrapped up in the festivities surrounding the day, remember that Thanksgiving is one of the biggest travel days of the year. In fact, to quote a popular fictional mother (Peggy Hill of King of the Hill): The day before Thanksgiving is, in my opinion, one of the busiest travel days of… Read More

What Does it Cost to Advertise on Facebook?

"How much will it cost?" is usually the first question a business owner asks when they're considering a new advertising route. If you're considering advertising on Facebook, you're probably wondering what it'll cost. Unfortunately, the answer that most people, articles, and online resources will give you is "well, it depends." Today, we're here to give you a better answer than… Read More

Web Accessibility – What Does it Mean and Why is it Important?

You may have heard the term "web accessibility" around the internet lately. But what does "web accessibility" mean, and is it important for SEO? In this article, we'll break down exactly what web accessibility is, how to optimize a website for it, and why it's important for your website's search engine performance. Let's get into it! What is Web Accessibility?… Read More

Not Advertising on Social Media? Don’t Miss the Boat

Let's assume you run a plumbing business, and that you're wondering how to reach more customers in the 21st century. Well, it's a whole lot less complicated than you'd probably think. With social media websites like Facebook, Instagram, and others, you can reach your audience faster and more affordably than ever before! That's right, social media advertising is the new… Read More

How To Improve Your Google My Business Rankings

As we've discussed here before, a Google My Business (GMB) profile is all but necessary for any business with a website. Whether you're a carpenter, plumber, HVAC technician, lawyer, or bail bonds agency, a well-made Google My Business profile really can grow your customer base. However, just like any other online search ecosystem, the Google My Business platform has a… Read More

OK Google, How Do I Optimize for Voice Search?

Voice searches are starting to seriously dominate the marketplace. In fact, 40% of adults use voice search at least once a day (and comScore estimates 50% of all searches will be voice searches by 2020)! In other words, if you're not optimizing for voice searches, then you're potentially missing out on nearly half of all possible traffic to your website!… Read More