Contractor Advertising Blog

All About Featured Snippets

google algorithm Google has changed a lot since it first launched. While ranking in organic search results is still very important, many other aspects of Google's search engine results pages (SERPs) have become valuable places to snag extra search traffic. In this post, we'll cover what featured snippets are, how they can drive traffic to your site, and how you can rank… Read More

Canonical Links Best Practices

Canonical linking is a great way to avoid penalties for duplicate content on your site while making sure that you retain all ranking factors from duplicate pages. Duplicate content on your site usually isn't intentional, but it happens all the time. We'll go over the best practices for building canonical links and a few things to avoid when you're dealing… Read More

Ranking, Crawling, and Indexing – The Functionality of Search Engines

Crawl, Index, Rank search engine infographic Search engines exist to find and organize content across the web to deliver the most relevant content to a user given their search query. Think of a search engine as an answering machine. A user asks a question, and the search engine tries to find the content that answers that question the best. Search engines find and rank. You can… Read More

Writing Impactful Meta Titles And Meta Descriptions

Every listing has a title and description on search engines (like Google, Yahoo, and Bing). Those titles and descriptions help searchers find the online information they're looking for. In other words, a webpage's title and description are the first impressions a user gets about the content on your website. So, it stands to reason that optimizing your titles and descriptions… Read More

What are Google My Business Posts and are they Important?

Google My Business Post Banner Google My Business Posts are a great way to improve your local business's SEO (Search Engine Optimization). These short posts can increase your site traffic and help grow your web presence. They are also may improve your standings with Google Voice Search results! Let's explore just what Google My Business Posts are and exactly how they can help improve your… Read More

Page Speed Optimization

Page speed optimization (how fast your site is) is an important metric for SEO (Search Engine Optimization). In fact, Google themselves have officially stated that page speed is one of the major variables in their page ranking algorithm. In addition to being a major signal for Google's page rank algorithm, page speed is important to your user base as well.… Read More

Web Accessibility – What Does it Mean and Why is it Important?

You may have heard the term "web accessibility" around the internet lately. But what does "web accessibility" mean, and is it important for SEO? In this article, we'll break down exactly what web accessibility is, how to optimize a website for it, and why it's important for your website's search engine performance. So let's get into it! What is Web… Read More

Delete or Revise? How to Do an SEO Boosting Content Cleanup

Stale Content Banner To delete or revise old content is the question. Well, at least that should be the question buzzing about in any decent SEO copywriter's brain, especially since the vast majority of us are still stuck at home due to the COVID-19 outbreak. So, while you're following your local shelter in place order, why not take a look at some of… Read More

Optimizing Your Images for SEO

Image Optimization One often overlooked aspect of SEO (Search Engine Optimization) is the image. Anyone who has ever made a piece of content for the web has found themselves wondering if their piece needs an image. Well, the short answer is yes. Almost every type of web content will perform better on search engines if it has an image. If you spend… Read More

Not Advertising on Social Media? Don’t Miss the Boat

Let's assume you run a plumbing business and that you're wondering how to reach more customers in the 21st century. Well, it's a whole lot less complicated than you'd probably think. With social media websites like Facebook, Instagram, and others, you can reach your audience faster and more affordably than ever before! That's right. Social media advertising is the new… Read More