Contractor Advertising Blog

How To Improve Your Google My Business Rankings

As we've discussed here before, a Google My Business (GMB) profile is all but necessary for any business with a website. Whether you're a carpenter, plumber, HVAC technician, lawyer, or bail bonds agency, a well-made Google My Business profile really can grow your customer base. However, just like any other online search ecosystem, the Google My Business platform has a… Read More

Did Google Push A Secret Update Last Weekend?

Did Google push a secret update last weekend? Well, several SEOs seem to think so. Several SEO blogs and websites have been reporting wild fluctuations in rankings across Google. However, before we get into the details of what those agencies are reporting, we need to start with a caveat: Google Constantly Updates The Search Algorithm While it's true that Google… Read More

Google January 2020 Core Update

As they do a few times a year, in the afternoon on January 13, 2020, the Google January 2020 Core Update began rolling out across the web. That's right, another Core Update just a few short months after the previous one. Later today, we are releasing a broad core algorithm update, as we do several times per year. It is… Read More

What is BERT and What Does it Mean for Google Search?

BERT (Bidirectional Encoder Representations from Transformers) is a new neural network technique designed for pretraining natural language processing (NLP) networks. Google decided to implement BERT in Search to better process natural language queries. Okay, we just threw a bunch of technical mumbo jumbo at you. To make this a little easier to understand, let's break it down a little more.… Read More

September 2019 Google Core Update

On the 24th of September 2019, Google began to roll-out its third core update of the year. They pre-announced the update in June, which seems to be their standard operating procedure these days. Since this is a core update planned for global application, all markets and search engines will be affected. Google's New 2019 Core Update Communication Strategy This year,… Read More

How to Install a New Toilet

Did you know that installing a new toilet is something almost any mildly handy person can do on their own? Well, it is! Installing a new toilet is a relatively easy task, and, with the proper instruction, almost anyone can do it. In fact, it's probably easier than you'd expect. So, without further ado, let's get into the different steps… Read More

DIY Furnace Maintenance

DIY furnace maintenance banner image featuring cartoon woman maintaining her furnace Winter is right around the corner! With the winter season comes colder weather and an increase in how often you use your furnace. Before the cold weather arrives and you start using your furnace on the daily, it is a good idea to perform full-fledged furnace maintenance. Luckily, furnace maintenance is something almost every homeowner can do themselves. In this… Read More

How to Disinfect Your Dishwasher

Have you ever opened your dishwasher to find that it smells worse than the dirty dishes you expect it to clean? If you have, then you most likely need to disinfect your dishwasher. But that begs the question: how? Let's break it down. Step 1 - Disinfect All Removable Parts The first step towards a disinfected dishwasher is to remove… Read More

How to Rid Your Home of Drain Odor

Let's set a scene: you enter your bathroom, kitchen, or laundry room to do some chores when you're suddenly overwhelmed by an offensive, and seemingly unidentifiable, odor. If you can't find a source of the odor after looking in the usual places (garbage, cat box, etc.), then the culprit is, most likely, your drains. As strange as it sounds, your… Read More

Your Guide to Solar Energy Marketing 2019

Solar power is becoming more and more popular both with homeowners and businesses. As a solar system company, it's important to take advantage of this surge in popularity. The best angle with solar system marketing is long term savings. Although most customers are passionate about the environment, the top draw to solar system energy is the long term savings. Play… Read More