Contractor Advertising Blog

Marketing Tips for HVAC Contractors 2019

Marketing is tricky for everyone, but especially difficult as an HVAC contractor. If you're running low on new advertising ideas or don't know where to start, no worries! Contractor Advertising is here to help. Center Your Website Around Conversions Your website is one of your most important sales tactics. It is your 24/7 sales rep that never makes a mistake.… Read More

Google Features: Paid Vs Unpaid

Some of Google’s features are free, others must be paid for. Google has created a massive advertising platform begging to be utilized by contractors. Contractor Advertising is here to break it all down. Some pieces of the Google platform are free. You can get to the top of organic Google results, get put in the Google Local Pack, and run… Read More

Snapchat Paid Ads: Tips and Strategies to Maximize Campaigns

Snapchat is a huge audience. Snapchat averages 200 million users a day, and these users watch a total of 10 billion videos every day. From a marketing perspective, it is incredibly important that your business advertises to these users. Snapchat also has a very different style than other social medias. On Snapchat, everything is temporary. This encourages users to be… Read More

June 2019 Google Broad Core Update – An Exploration

As reported by Search Engine Land, and Dany Sullivan at Google themselves, the most recent Google Broad Core Update finished rolling out June 8, 2019. The update began rolling out on June 3, 2019 and took 5 days to finish fully updating across the globe. What is a Google Broad Core Update? A Broad Core Update at Google is simply… Read More

Instagram Paid Ads: Where to Start

Social media marketing is becoming one of the most important ways to advertise. With so many users checking their Instagram every day, you're missing a piece of the market if you aren't advertising to them. Instagram ads are placed in users home feed and between story posts from users they follow. Instagram ads have large viewership, they're low cost, and… Read More

Creating a Leave a Review Link Through Google

Acquiring legitimate positive reviews for your website or business is SEO gold! The more positive reviews you have, the more likely your site and/or business will obtain a positive review authority score from Google and other search engines. But, getting your customers and site visitors to leave you a review can be a mildly complicated process. You used to have… Read More

Contractor Marketing Tips and Strategies for 2019

It’s 2019 and times are changing. People use the internet differently than they used to, and because of this advertising has to adapt to keep up. That means that your advertising strategy needs to constantly change and evolve. Luckily, the marketing experts here at Contractor-Advertising are here to help and provide the best marketing tips for contractors in 2019. Content… Read More

XML Sitemap for Videos – Why They’re Important

Video XML Sitemap banner As we have discussed in previous posts, XML Sitemaps are important and provide search engines like Google with the information they need to properly index your website content. But, what we haven't discussed before are XML sitemaps for videos. Did you know that Google and other search engines want you to create sitemaps for your video content as well? Just… Read More

Page Speed Optimization

Page speed optimization (how fast your site is) is a very important metric for SEO (Search Engine Optimization). In fact, Google themselves have officially stated that page speed is one of the major variables in their page ranking algorithm. In addition to being a major signal for Google's page rank algorithm, page speed is important to your user base as… Read More

Domain Authority – What is it and How to Improve it

Domain Authority is a metric created by Moz that dynamically assigns a 0 to 100 score based on how well any given domain is expected to rank on search engines. Basically, the higher your Domain Authority, the more likely your domain will rank well on Google and similar search engines. What Does the 0 to 100 Domain Authority Score Mean?… Read More