Contractor Advertising Blog

How To Safeguard Your Clients from Your Competitors

This article will explore several different strategies you can adopt to help safeguard your clients from your competitors. Unfortunately, one of the most common ways businesses seek out new customers is by attempting to "snipe" them away from their competitors. For example, let's assume you run a plumbing business and that your company tends to do quite well in the… Read More

OK Google, How Do I Optimize for Voice Search?

Voice searches are starting to dominate the marketplace seriously. 40% of adults use voice search at least once a day! In other words, if you're not optimizing for voice searches, you're potentially missing out on nearly half of all possible traffic to your website! That's not exactly good for business. Okay, we've established (rather quickly) that optimization for voice searches… Read More

How Often Does Google Update Their Algorithm?

One of the most often asked questions by people starting their first website is, "How often does Google update their algorithm?". The truth is that they are constantly updating their algorithm to do a better job ranking websites. In fact, according to Gary Illyes, webmaster trends analyst at Google, updates happen at least two to three times a day. While… Read More

Why Doesn’t My Business Show Up In Local Search?

google algorithm Why doesn't your business appear in local searches on Google and other search engines? Well, the answers might surprise you! Learn all about local search from the expert marketers at Contractor Advertising here today! Google's local pack is an excellent place to draw traffic to your site and your Google My Business listing. It is always displayed above organic search… Read More

Not Advertising on Social Media? Don’t Miss the Boat

Let's assume you run a plumbing business and that you're wondering how to reach more customers in the 21st century. Well, it's a whole lot less complicated than you'd probably think. With social media websites like Facebook, Instagram, and others, you can reach your audience faster and more affordably than ever before! That's right. Social media advertising is the new… Read More

SEO Copywriting Checklist

Your site copy (content) is king when it comes to SEO (Search Engine Optimization). Your site copy (content) is king. But, just like with every other aspect of SEO, there is a wrong and proper way to go about optimizing your copy for search engine performance. Copy is so important to SEO that the SEO experts here at Contractor Advertising have… Read More

Intent-Based Keywords – The Basics

We all know that keywords are the foundation of SEO (Search Engine Optimization) and search in general. However, many of us fail to realize that search engines care more about the keyword's actual intent, even more than the exact keyword being used. So, let's take a look at the basics behind what an intent-based keyword looks like and how to… Read More

Do You Need SEO?

SEO Niche Banner If your business has a website, you've most likely asked: "Do I need SEO?" Before we can answer that, we should first explain what SEO means. SEO, or Search Engine Optimization, is the process of optimizing your website for search engine performance. Easy enough to understand, right? But, is it necessary for your business? The short answer here is "yes."… Read More

On Page SEO Factors – What To Know

SEO Banner So, let's say that you've designed, developed, and launched a website for you or your business, and you want to rank well on Google and other search engines. Seems simple enough, right? In a perfect world, you would create content for a website. Then, search engines would automatically direct users to your well-crafted and informative business. However, that isn't really… Read More

All About Featured Snippets

google algorithm Google has changed a lot since it first launched. While ranking in organic search results is still very important, many other aspects of Google's search engine results pages (SERPs) have become valuable places to snag extra search traffic. This post will cover featured snippets, how they can drive traffic to your site, and how you can rank for them. What… Read More