Contractor Advertising Blog

Ranking, Crawling, and Indexing – The Functionality of Search Engines

Crawl, Index, Rank search engine infographic Search engines exist to find and organize content across the web to deliver the most relevant content to a user given their search query. Think of search engine as an answering machine. A user asks a question, and the search engine tries to find the content that answers that question the best. How search engines find and rank content can… Read More

Your Guide to Solar Energy Marketing 2019

Solar power is becoming more and more popular both with homeowners and businesses. As a solar system company, it's important to take advantage of this surge in popularity. The best angle with solar system marketing is long term savings. Although most customers are passionate about the environment, the top draw to solar system energy is the long term savings. Play… Read More

Marketing Tips for HVAC Contractors 2019

Marketing is tricky for everyone, but especially difficult as an HVAC contractor. If you're running low on new advertising ideas or don't know where to start, no worries! Contractor Advertising is here to help. Center Your Website Around Conversions Your website is one of your most important sales tactics. It is your 24/7 sales rep that never makes a mistake.… Read More

Web Accessibility – What Does it Mean and Why is it Important?

You may have heard the term "web accessibility" around the internet lately. But what does "web accessibility" mean, and is it important for SEO? In this article, we'll break down exactly what web accessibility is, how to optimize a website for it, and why it's important for your website's search engine performance. Let's get into it! What is Web Accessibility?… Read More

What Does it Cost to Advertise on Facebook?

"How much will it cost?" is usually the first question a business owner asks when they're considering a new advertising route. If you're considering advertising on Facebook, you're probably wondering what it'll cost. Unfortunately, the answer that most people, articles, and online resources will give you is "well, it depends". Today, we're here to give you a better answer than… Read More

Delete or Revise? How to Do an SEO Boosting Content Cleanup

Stale Content Banner To delete or revise old content, that is the question. Well, at least that should be the question buzzing about in any decent SEO copywriter's brain. Like the world around us, the internet is continually changing and updating. So, it stands to reason that eventually, your content becomes stale. Stale content, like stale bread, is less appetizing to site visitors… Read More

Internal Links – What are They and Why are They Important?

internal-links Backlinks and external links typically take center stage whenever an SEO talks about linking strategies. However, external links are not the only type of links that you should pay attention to. Internal links are arguably just as important. A good internal linking strategy directs visitors of your website to the pages and posts you value most. They are an integral… Read More

Do You Need SEO?

SEO Niche Banner If your business has a website, then you've most likely found yourself asking: "Do I need SEO?" Well, before we can answer that, we should first explain what SEO means. SEO, or Search Engine Optimization, is the process of optimizing your website for search engine performance. Easy enough to understand, right? But, is it necessary for your business? The short… Read More

Checking Content for Readability

Checking for Content Readability The easier your copy is to read, the better off you'll be. Why? Because search engines cater to users, not site owners and content creators. In the past, it was possible to stuff your copy with spammy language and rank well on Google and other search engines. This is no longer the case. You now need to make sure that… Read More

Optimizing Your Images for SEO

Image Optimization One often overlooked aspect of SEO (Search Engine Optimization) is the image. Anyone who has ever made a piece of content for the web has found themselves wondering if their piece needs an image. Well, the short answer is yes. Almost every type of web content will perform better on search engines if it has an image. And, if you… Read More