Contractor Advertising Blog

How To Safeguard Your Clients from Your Competitors

In this article, we'll explore the several different strategies you can adopt to help safeguard your clients from your competitors. Unfortunately, one of the most common ways that businesses seek out new customers is by attempting to "snipe" them away from their competitors. For example, let's assume you run a plumbing business and that your company tends to do quite… Read More

How To Improve Your Google My Business Rankings

As we've discussed here before, a Google My Business (GMB) profile is all but necessary for any business with a website. Whether you're a carpenter, plumber, HVAC technician, lawyer, or bail bonds agency, a well-made Google My Business profile really can grow your customer base. However, just like any other online search ecosystem, the Google My Business platform has a… Read More

OK Google, How Do I Optimize for Voice Search?

Voice searches are starting to seriously dominate the marketplace. In fact, 40% of adults use voice search at least once a day (and comScore estimates 50% of all searches will be voice searches by 2020)! In other words, if you're not optimizing for voice searches, then you're potentially missing out on nearly half of all possible traffic to your website!… Read More

SEO Copywriting Checklist

When it comes to SEO (Search Engine Optimization), your site copy (content) is king. But, just like with every other aspect of SEO, there is a wrong and right way to go about optimizing your copy for search engine performance. In fact, copy is so important to SEO, that the SEO experts here at Contractor Advertising have put together a… Read More

Link Building and Establishing Authority

All right, so you've done it. You took the time to create high-quality content that your users were looking for and supplied the answers to their questions. Best of all, you made sure that your content resonates with users and search engines, but there is one small problem. Your pages are still not ranking. If this sounds like something you… Read More

Do You Need SEO?

SEO Niche Banner If your business has a website, then you've most likely found yourself asking: "Do I need SEO?" Well, before we can answer that, we should first explain what SEO means. SEO, or Search Engine Optimization, is the process of optimizing your website for search engine performance. Easy enough to understand, right? But, is it necessary for your business? The short… Read More

Delete or Revise? How to Do an SEO Boosting Content Cleanup

Stale Content Banner To delete or revise old content, that is the question. Well, at least that should be the question buzzing about in any decent SEO copywriter's brain, especially since the vast majority of us are still stuck at home due to the COVID-19 outbreak. So, while you're following your local shelter in place order, why not take a look at some… Read More

Marketing Your Essential Business

Marketing Your Business During The Shutdown Do you run an essential business, such as a plumbing shop or HVAC repair company? Well, if you do, then you may find yourself wondering how to approach marketing during such a strange and tumultuous time in history. Well, thanks to the essential business marketing professionals at Contractor Advertising, you don't have to worry any longer! With our help, you'll… Read More

Writing Impactful Meta Titles And Meta Descriptions

On search engines (like Google, Yahoo, and Bing), every listing has a title and description. Those titles and descriptions help searchers find the online information they're looking for. In other words, a webpage's title and description are the first impressions a user gets about the content on your website. So, it stands to reason that optimizing your titles and descriptions… Read More

Is It Time To Upgrade Your Website?

Upgrading your website is almost always advisable. However, certain situations warrant an upgrade or update more than others. What are those situations? Well, we're glad you asked! Here at Contractor Advertising, we feel that there are five primary reasons to consider upgrading your website in 2020. Those reasons include: 1: Your site doesn't accurately reflect your brand 2: It uses… Read More