Did Google push a secret update last weekend? Well, several SEOs seem to think so. Several SEO blogs and websites have been reporting wild fluctuations in rankings across Google. However, before we get into the details of what those agencies are reporting, we need to start with a caveat: Google Constantly Updates The Search Algorithm While it's true that Google… Read More
According to a study done by the CXL Institute, displaying star ratings in the results page can increase click-through by as much as 35%! That's right! Something as simple as having stars next to your company name increases the likelihood of someone clicking through to your site by as much as 35%. That's a significant improvement over sites without stars.… Read More
As they do a few times a year, in the afternoon on January 13, 2020, the Google January 2020 Core Update began rolling out across the web. That's right, another Core Update just a few short months after the previous one. Later today, we are releasing a broad core algorithm update, as we do several times per year. It is… Read More
Why doesn't your business show up in local search on Google and other search engines? Well, the answers might surprise you! Learn all about local search from the expert marketers at Contractor Advertising here today! Google's local pack is an excellent place to draw traffic to your site and your Google My Business listing. It is always displayed above organic… Read More
First of all, happy New Year from us here at Contractor Advertising! It's 2020, and we thought it'd be a good time to inform our readers of the hot-topic digital marketing tips and trends for the year! So, without further ado, here are what we feel will be the eight most impactful digital marketing trends for 2020: 1 - Embrace… Read More
Christmas is right around the corner! Now is the time to ask yourself: "Is my digital marketing company more of a grinch or a saint?" Well, to help you answer that question, let's break down what we feel makes a company more of a grinch, and what makes a company more of a saint in detail. Then, you can decide… Read More
The holidays have arrived! It's tempting to take your foot off the proverbial marketing gas to spend time with your family and loved ones. While spending time with your family is all well and good, don't let the onset of the holidays distract you from your business. Otherwise, you run the risk of your competitors taking advantage of your distraction… Read More
Thanksgiving is here! While it's easy to get wrapped up in the festivities surrounding the day, remember that Thanksgiving is one of the biggest travel days of the year. In fact, to quote a popular fictional mother (Peggy Hill of King of the Hill): The day before Thanksgiving is, in my opinion, one of the busiest travel days of the… Read More
BERT (Bidirectional Encoder Representations from Transformers) is a new neural network technique designed for pretraining natural language processing (NLP) networks. Google decided to implement BERT in Search to better process natural language queries. Okay, we just threw a bunch of technical mumbo jumbo at you. To make this a little easier to understand, let's break it down a little more.… Read More
As we've discussed here before, a Google My Business (GMB) profile is all but necessary for any business with a website. Whether you're a carpenter, plumber, HVAC technician, lawyer, or bail bonds agency, a well-made Google My Business profile really can grow your customer base. However, just like any other online search ecosystem, the Google My Business platform has a… Read More
Did Google push a secret update last weekend? Well, several SEOs seem to think so. Several SEO blogs and websites have been reporting wild fluctuations in rankings across Google. However, before we get into the details of what those agencies are reporting, we need to start with a caveat: Google Constantly Updates The Search Algorithm While it's true that Google… Read More
According to a study done by the CXL Institute, displaying star ratings in the results page can increase click-through by as much as 35%! That's right! Something as simple as having stars next to your company name increases the likelihood of someone clicking through to your site by as much as 35%. That's a significant improvement over sites without stars.… 
As they do a few times a year, in the afternoon on January 13, 2020, the Google January 2020 Core Update began rolling out across the web. That's right, another Core Update just a few short months after the previous one. Later today, we are releasing a broad core algorithm update, as we do several times per year. It is… 
Why doesn't your business show up in local search on Google and other search engines? Well, the answers might surprise you! Learn all about local search from the expert marketers at Contractor Advertising here today! Google's local pack is an excellent place to draw traffic to your site and your Google My Business listing. It is always displayed above organic… 
First of all, happy New Year from us here at Contractor Advertising! It's 2020, and we thought it'd be a good time to inform our readers of the hot-topic digital marketing tips and trends for the year! So, without further ado, here are what we feel will be the eight most impactful digital marketing trends for 2020: 1 - Embrace… 
Christmas is right around the corner! Now is the time to ask yourself: "Is my digital marketing company more of a grinch or a saint?" Well, to help you answer that question, let's break down what we feel makes a company more of a grinch, and what makes a company more of a saint in detail. Then, you can decide… 
The holidays have arrived! It's tempting to take your foot off the proverbial marketing gas to spend time with your family and loved ones. While spending time with your family is all well and good, don't let the onset of the holidays distract you from your business. Otherwise, you run the risk of your competitors taking advantage of your distraction… 
Thanksgiving is here! While it's easy to get wrapped up in the festivities surrounding the day, remember that Thanksgiving is one of the biggest travel days of the year. In fact, to quote a popular fictional mother (Peggy Hill of King of the Hill): The day before Thanksgiving is, in my opinion, one of the busiest travel days of the… 
BERT (Bidirectional Encoder Representations from Transformers) is a new neural network technique designed for pretraining natural language processing (NLP) networks. Google decided to implement BERT in Search to better process natural language queries. Okay, we just threw a bunch of technical mumbo jumbo at you. To make this a little easier to understand, let's break it down a little more.… 
As we've discussed here before, a Google My Business (GMB) profile is all but necessary for any business with a website. Whether you're a carpenter, plumber, HVAC technician, lawyer, or bail bonds agency, a well-made Google My Business profile really can grow your customer base. However, just like any other online search ecosystem, the Google My Business platform has a…