Contractor Advertising Blog

Optimizing Your Images for SEO

Image Optimization One often overlooked aspect of SEO (Search Engine Optimization) is the image. Anyone who has ever made a piece of content for the web has found themselves wondering if their work needs an image. Well, the short answer is yes. Almost every type of web content will perform better on search engines if it has an image. So, spend time… Read More

XML Sitemap for Videos – Why They’re Important

Video XML Sitemap banner As discussed in previous posts, XML Sitemaps are essential and provide search engines like Google with the information they need to index your website content appropriately. But, what we haven't discussed before are XML sitemaps for videos. Did you know that Google and other search engines also want you to create sitemaps for your video content? Like sitemaps for different… Read More

Domain Authority – What is it and How to Improve it

Domain Authority is a metric created by Moz that dynamically assigns a 0 to 100 score based on how well any given domain is expected to rank on search engines. So basically, the higher your Domain Authority, the more likely your domain will rank well on Google and similar search engines. What Does the 0 to 100 Domain Authority Score… Read More

Google Search Console – What it Tells You

Google Search Console Banner Google Search Console (GSC) is a free and beneficial tool that you can use to monitor and gauge the performance of your website. Google Search Console, especially when paired with Google Analytics, can provide valuable insight regarding the status of your domain in Google's search index. It can also help you find and fix any potential issues and errors. Let's… Read More

Digital Marketing Trends for 2023

1 - Embrace our New and Improved AI Overlords 2023 is right around the corner. It already seems like artificial intelligence (AI) has begun its complete takeover and dominance of the digital marketing world. AI-powered tools and machines now shape the future of almost every aspect of consumer life, and they're not limited to menial tasks alone. In fact, due… Read More

Don’t Lose Ground to Your Competitors During the Holidays

The holidays have arrived! It's tempting to take your foot off the marketing gas to spend time with your family and loved ones. While spending time with your family is all well and good, don't let the onset of the holidays distract you from your business. Otherwise, you risk your competitors taking advantage of your distraction and pulling ahead of… Read More

Is Your Digital Marketing Company a Grinch or a Saint?

Christmas is right around the corner! So, now is the time to ask yourself: "Is my digital marketing company more of a grinch or a saint?" Well, to help you answer that question, let's break down what we feel makes a company more of a grinch and what makes a company more of a saint in detail. Then, you can… Read More

Thanksgiving Travel Tips to Survive the Holiday

Thanksgiving is almost here! While it's easy to get wrapped up in the festivities surrounding the day, remember that Thanksgiving is one of the biggest travel days of the year. To quote a famous fictional mother (Peggy Hill of King of the Hill): The day before Thanksgiving is, in my opinion, one of the busiest travel days of the year.… Read More

How To Improve Your Google My Business Rankings

As we've discussed, a Google My Business (GMB) profile is all but necessary for any business with a website. So, a well-made Google My Business profile can grow your customer base, whether you're a carpenter, plumber, HVAC technician, lawyer, or bail bonds agency. However, the Google My Business platform has a ranking system just like any other online search ecosystem.… Read More

Is It Time To Upgrade Your Website?

Upgrading your website is almost always advisable. However, certain situations warrant an upgrade or update more than others. What are those situations? Well, we're glad you asked! Here at Contractor Advertising, we feel five primary reasons to consider upgrading your website in 2020. Those reasons include the following: 1: Your site doesn't accurately reflect your brand 2: It uses outdated… Read More