Contractor Advertising Blog

Why Doesn’t My Business Show Up In Local Search?

google algorithm Why doesn't your business show up in local search on Google and other search engines? Well, the answers might surprise you! Learn all about local search from the expert marketers at Contractor Advertising here today! Google's local pack is an excellent place to draw traffic to your site and your Google My Business listing. It is always displayed above organic… Read More

Digital Marketing Trends for 2020

First of all, happy New Year from us here at Contractor Advertising! It's 2020, and we thought it'd be a good time to inform our readers of the hot-topic digital marketing tips and trends for the year! So, without further ado, here are what we feel will be the eight most impactful digital marketing trends for 2020: 1 - Embrace… Read More

Is Your Digital Marketing Company a Grinch or a Saint?

Christmas is right around the corner! Now is the time to ask yourself: "Is my digital marketing company more of a grinch or a saint?" Well, to help you answer that question, let's break down what we feel makes a company more of a grinch, and what makes a company more of a saint in detail. Then, you can decide… Read More

Don’t Lose Ground to Your Competitors During the Holidays

The holidays have arrived! It's tempting to take your foot off the proverbial marketing gas to spend time with your family and loved ones. While spending time with your family is all well and good, don't let the onset of the holidays distract you from your business. Otherwise, you run the risk of your competitors taking advantage of your distraction… Read More

Thanksgiving Travel Tips to Survive the Holiday

Thanksgiving is here! While it's easy to get wrapped up in the festivities surrounding the day, remember that Thanksgiving is one of the biggest travel days of the year. In fact, to quote a popular fictional mother (Peggy Hill of King of the Hill): The day before Thanksgiving is, in my opinion, one of the busiest travel days of the… Read More

What is BERT and What Does it Mean for Google Search?

BERT (Bidirectional Encoder Representations from Transformers) is a new neural network technique designed for pretraining natural language processing (NLP) networks. Google decided to implement BERT in Search to better process natural language queries. Okay, we just threw a bunch of technical mumbo jumbo at you. To make this a little easier to understand, let's break it down a little more.… Read More

How To Improve Your Google My Business Rankings

As we've discussed here before, a Google My Business (GMB) profile is all but necessary for any business with a website. Whether you're a carpenter, plumber, HVAC technician, lawyer, or bail bonds agency, a well-made Google My Business profile really can grow your customer base. However, just like any other online search ecosystem, the Google My Business platform has a… Read More

Not Advertising on Social Media? Don’t Miss the Boat

Let's assume you run a plumbing business, and that you're wondering how to reach more customers in the 21st century. Well, it's a whole lot less complicated than you'd probably think. With social media websites like Facebook, Instagram, and others, you can reach your audience faster and more affordably than ever before! That's right, social media advertising is the new… Read More

OK Google, How Do I Optimize for Voice Search?

Voice searches are starting to seriously dominate the marketplace. In fact, 40% of adults use voice search at least once a day (and comScore estimates 50% of all searches will be voice searches by 2020)! In other words, if you're not optimizing for voice searches, then you're potentially missing out on nearly half of all possible traffic to your website!… Read More

September 2019 Google Core Update

On the 24th of September 2019, Google began to roll-out its third core update of the year. They pre-announced the update in June, which seems to be their standard operating procedure these days. Since this is a core update planned for global application, all markets and search engines will be affected. Google's New 2019 Core Update Communication Strategy This year,… Read More