So, let's say that you've designed, developed, and launched a website for you or your business, and you want to rank well on Google and other search engines. Seems simple enough, right? In a perfect world, you would create content for a website. Then, search engines would automatically direct users to your well-crafted and informative business. However, that isn't really…
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As we've discussed, a Google My Business (GMB) profile is all but necessary for any business with a website. So, a well-made Google My Business profile can grow your customer base, whether you're a carpenter, plumber, HVAC technician, lawyer, or bail bonds agency. However, the Google My Business platform has a ranking system just like any other online search ecosystem.…
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Upgrading your website is almost always advisable. However, certain situations warrant an upgrade or update more than others. What are those situations? Well, we're glad you asked! Here at Contractor Advertising, we feel five primary reasons to consider upgrading your website in 2020. Those reasons include the following: 1: Your site doesn't accurately reflect your brand 2: It uses outdated…
Read More
Google has changed a lot since it first launched. While ranking in organic search results is still very important, many other aspects of Google's search engine results pages (SERPs) have become valuable places to snag extra search traffic. This post will cover featured snippets, how they can drive traffic to your site, and how you can rank for them. What…
Read More
Search engines exist to find and organize content across the web to deliver the most relevant content to a user, given their search query. Think of a search engine as an answering machine. A user asks a question, and the search engine tries to find the best content that answers that question. Search engines find and rank. You can break…
Read More
Duplicate content is described as content that appears on the Internet in more than one place. The "one place" this refers to is a location with a unique website address or URL so, if your site has the same content at more than one web address you have duplicate content. The reason that this can cause problems is that if…
Read More
Google My Business Posts are a great way to improve your local business's SEO (Search Engine Optimization). These short posts can increase your site traffic and help grow your web presence. They also may improve your standings with Google Voice Search results! Let's explore just what Google My Business Posts are and exactly how they can help improve your SEO,…
Read More
Page speed optimization (how fast your site is) is an essential metric for SEO (Search Engine Optimization). Google themselves have officially stated that page speed is one of the significant variables in their page ranking algorithm. In addition to being a significant signal for Google's page rank algorithm, page speed is essential to your user base. Research has shown that…
Read More
Every listing has a title and description on search engines (like Google, Yahoo, and Bing). Those titles and descriptions help searchers find the online information they want. In other words, a webpage's title and description are the first impressions a user gets about the content on your website. So, it stands to reason that optimizing your titles and descriptions helps…
Read More
When answering this question about Facebook ads, there are opinions from both sides. Some businesses praise the effectiveness of Facebook ads. At the same time, most report that the advertising platform did not pay off for them. We think the reality is somewhere in between the two. Facebook ads can be effective if you know what you're doing. There are…
Read More
So, let's say that you've designed, developed, and launched a website for you or your business, and you want to rank well on Google and other search engines. Seems simple enough, right? In a perfect world, you would create content for a website. Then, search engines would automatically direct users to your well-crafted and informative business. However, that isn't really…
Read More
As we've discussed, a Google My Business (GMB) profile is all but necessary for any business with a website. So, a well-made Google My Business profile can grow your customer base, whether you're a carpenter, plumber, HVAC technician, lawyer, or bail bonds agency. However, the Google My Business platform has a ranking system just like any other online search ecosystem.…
Upgrading your website is almost always advisable. However, certain situations warrant an upgrade or update more than others. What are those situations? Well, we're glad you asked! Here at Contractor Advertising, we feel five primary reasons to consider upgrading your website in 2020. Those reasons include the following: 1: Your site doesn't accurately reflect your brand 2: It uses outdated…
Google has changed a lot since it first launched. While ranking in organic search results is still very important, many other aspects of Google's search engine results pages (SERPs) have become valuable places to snag extra search traffic. This post will cover featured snippets, how they can drive traffic to your site, and how you can rank for them. What…
Search engines exist to find and organize content across the web to deliver the most relevant content to a user, given their search query. Think of a search engine as an answering machine. A user asks a question, and the search engine tries to find the best content that answers that question. Search engines find and rank. You can break…
Duplicate content is described as content that appears on the Internet in more than one place. The "one place" this refers to is a location with a unique website address or URL so, if your site has the same content at more than one web address you have duplicate content. The reason that this can cause problems is that if…
Google My Business Posts are a great way to improve your local business's SEO (Search Engine Optimization). These short posts can increase your site traffic and help grow your web presence. They also may improve your standings with Google Voice Search results! Let's explore just what Google My Business Posts are and exactly how they can help improve your SEO,…
Page speed optimization (how fast your site is) is an essential metric for SEO (Search Engine Optimization). Google themselves have officially stated that page speed is one of the significant variables in their page ranking algorithm. In addition to being a significant signal for Google's page rank algorithm, page speed is essential to your user base. Research has shown that…
Every listing has a title and description on search engines (like Google, Yahoo, and Bing). Those titles and descriptions help searchers find the online information they want. In other words, a webpage's title and description are the first impressions a user gets about the content on your website. So, it stands to reason that optimizing your titles and descriptions helps…
When answering this question about Facebook ads, there are opinions from both sides. Some businesses praise the effectiveness of Facebook ads. At the same time, most report that the advertising platform did not pay off for them. We think the reality is somewhere in between the two. Facebook ads can be effective if you know what you're doing. There are…