Contractor Advertising Blog
It’s 2019 and times are changing. People use the internet differently than they used to, and because of this advertising has to adapt to keep up. That means that your advertising strategy needs to constantly change and evolve. Luckily, the marketing experts here at Contractor-Advertising are here to help and provide the best marketing tips for contractors in 2019. Content… Read More When it comes to SEO (Search Engine Optimization), your site copy (content) is king. But, just like with every other aspect of SEO, there is a wrong and right way to go about optimizing your copy for search engine performance. In fact, copy is so important to SEO, that the SEO experts here at Contractor Advertising have put together a… Read More You've likely heard that your website could benefit from SEO (Search Engine Optimization). However, that doesn't mean that you necessarily know exactly what that entails in its entirety. And, even if you do know a little about SEO, chances are you don't have time to deal with the constantly changing factors and requirements that proper SEO involves. Enter the SEO… Read More As we have discussed in previous posts, XML Sitemaps are important and provide search engines like Google with the information they need to properly index your website content. But, what we haven't discussed before are XML sitemaps for videos. Did you know that Google and other search engines want you to create sitemaps for your video content as well? Just… Read More Google Search Console (GSC) is a free and extremely helpful tool that can be used to monitor and gauge the performance of your website. Google Search Console, especially when paired with Google Analytics, can provide valuable insight regarding the status of your domain in Google's search index. It can also help you find and fix any potential issues and errors.… Read More So, let's say that you've designed, developed, and launched a website for you or your business and you want to rank well on Google and other search engines. Seems simple enough, right? In a perfect world, you would create content for a website and search engines would automatically direct users to your well-crafted and informative business. However, that isn't really… Read More Customer reviews can significantly impact your sales. According to market research conducted by BrightLocal: 86% of consumers read customer reviews for businesses 89% of consumers read business responses to those reviews 57% of users will only use a business if it has an average of four or more stars Their research (along with research conducted by several other SEO giants)… Read More Page speed optimization (how fast your site is) is a very important metric for SEO (Search Engine Optimization). In fact, Google themselves have officially stated that page speed is one of the major variables in their page ranking algorithm. In addition to being a major signal for Google's page rank algorithm, page speed is important to your user base as… Read More Google My Business Posts are a great way to improve the SEO (Search Engine Optimization) of your local business. These short posts can increase your site traffic and help grow your web presence. They are also may improve your standings with Google Voice Search results! Let's explore just what Google My Business Posts are and exactly how they can help… Read More Domain Authority is a metric created by Moz that dynamically assigns a 0 to 100 score based on how well any given domain is expected to rank on search engines. Basically, the higher your Domain Authority, the more likely your domain will rank well on Google and similar search engines. What Does the 0 to 100 Domain Authority Score Mean?… Read More Could Your Company Benefit From Review Marketing?
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