Canonical linking is a great way to avoid penalties for duplicate content on your site while making sure that you retain all ranking factors from duplicate pages. Duplicate content on your site usually isn't intentional, but it happens all the time. We'll go over the best practices for building canonical links and a few things to avoid when you're dealing… Read More
Page speed optimization (how fast your site is) is an essential metric for SEO (Search Engine Optimization). Google themselves have officially stated that page speed is one of the significant variables in their page ranking algorithm. In addition to being a significant signal for Google's page rank algorithm, page speed is essential to your user base. Research has shown that… Read More
The easier your copy is to read, the better off you'll be. Why? Because search engines cater to users, not site owners and content creators. It was possible to stuff your copy with spammy language and rank well on Google and other search engines in the past. This is no longer the case. You now need to make sure that… Read More
You may have heard the term "web accessibility" around the internet lately. But what does "web accessibility" mean, and is it important for SEO? In this article, we'll break down exactly what web accessibility is, how to optimize a website for it, and why it's important for your website's search engine performance. So let's get into it! What is Web… Read More
When it comes to answering this question about Facebook ads, there are opinions from both sides of the equation. Some businesses praise the effectiveness of Facebook ads. At the same time, most report that the advertising platform did not pay off for them. We think the reality is somewhere in between the two. Facebook ads can be effective if you… Read More
One often overlooked aspect of SEO (Search Engine Optimization) is the image. Anyone who has ever made a piece of content for the web has found themselves wondering if their piece needs an image. Well, the short answer is yes. Almost every type of web content will perform better on search engines if it has an image. Spend time thinking… Read More
To delete or revise old content is the question. Well, at least that should be the question buzzing about in any decent SEO copywriter's brain, especially since the vast majority of us are still stuck at home due to the COVID-19 outbreak. So, while you're following your local shelter in place order, why not take a look at some of… Read More
Let's assume you run a plumbing business and that you're wondering how to reach more customers in the 21st century. Well, it's a whole lot less complicated than you'd probably think. With social media websites like Facebook, Instagram, and others, you can reach your audience faster and more affordably than ever before! That's right. Social media advertising is the new… Read More
All right, so you've done it. You took the time to create high-quality content that your users were looking for and supplied the answers to their questions. Best of all, you made sure that your content resonates with users and search engines, but there is one small problem. Your pages are still not ranking. If this sounds like something you… Read More
Voice searches are starting to dominate the marketplace seriously. 40% of adults use voice search at least once a day (and comScore estimates 50% of all searches will be voice searches by 2020)! In other words, if you're not optimizing for voice searches, then you're potentially missing out on nearly half of all possible traffic to your website! That's not… Read More
Canonical linking is a great way to avoid penalties for duplicate content on your site while making sure that you retain all ranking factors from duplicate pages. Duplicate content on your site usually isn't intentional, but it happens all the time. We'll go over the best practices for building canonical links and a few things to avoid when you're dealing… Read More
Page speed optimization (how fast your site is) is an essential metric for SEO (Search Engine Optimization). Google themselves have officially stated that page speed is one of the significant variables in their page ranking algorithm. In addition to being a significant signal for Google's page rank algorithm, page speed is essential to your user base. Research has shown that… 
The easier your copy is to read, the better off you'll be. Why? Because search engines cater to users, not site owners and content creators. It was possible to stuff your copy with spammy language and rank well on Google and other search engines in the past. This is no longer the case. You now need to make sure that… 
You may have heard the term "web accessibility" around the internet lately. But what does "web accessibility" mean, and is it important for SEO? In this article, we'll break down exactly what web accessibility is, how to optimize a website for it, and why it's important for your website's search engine performance. So let's get into it! What is Web… 
When it comes to answering this question about Facebook ads, there are opinions from both sides of the equation. Some businesses praise the effectiveness of Facebook ads. At the same time, most report that the advertising platform did not pay off for them. We think the reality is somewhere in between the two. Facebook ads can be effective if you… 
One often overlooked aspect of SEO (Search Engine Optimization) is the image. Anyone who has ever made a piece of content for the web has found themselves wondering if their piece needs an image. Well, the short answer is yes. Almost every type of web content will perform better on search engines if it has an image. Spend time thinking… 
To delete or revise old content is the question. Well, at least that should be the question buzzing about in any decent SEO copywriter's brain, especially since the vast majority of us are still stuck at home due to the COVID-19 outbreak. So, while you're following your local shelter in place order, why not take a look at some of… 
Let's assume you run a plumbing business and that you're wondering how to reach more customers in the 21st century. Well, it's a whole lot less complicated than you'd probably think. With social media websites like Facebook, Instagram, and others, you can reach your audience faster and more affordably than ever before! That's right. Social media advertising is the new… 
All right, so you've done it. You took the time to create high-quality content that your users were looking for and supplied the answers to their questions. Best of all, you made sure that your content resonates with users and search engines, but there is one small problem. Your pages are still not ranking. If this sounds like something you… 
Voice searches are starting to dominate the marketplace seriously. 40% of adults use voice search at least once a day (and comScore estimates 50% of all searches will be voice searches by 2020)! In other words, if you're not optimizing for voice searches, then you're potentially missing out on nearly half of all possible traffic to your website! That's not…