The holidays have arrived! It's tempting to take your foot off the marketing gas to spend time with your family and loved ones. While spending time with your family is all well and good, don't let the onset of the holidays distract you from your business. Otherwise, you risk your competitors taking advantage of your distraction and pulling ahead of…
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Thanksgiving is almost here! While it's easy to get wrapped up in the festivities surrounding the day, remember that Thanksgiving is one of the biggest travel days of the year. To quote a famous fictional mother (Peggy Hill of King of the Hill): The day before Thanksgiving is, in my opinion, one of the busiest travel days of the year.…
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Domain Authority is a metric created by Moz that dynamically assigns a 0 to 100 score based on how well any given domain is expected to rank on search engines. So basically, the higher your Domain Authority, the more likely your domain will rank well on Google and similar search engines. What Does the 0 to 100 Domain Authority Score…
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Some of Google's features are free. You must pay for others. Google has created a massive advertising platform begging to be utilized by contractors. Contractor Advertising is here to break it all down. Some pieces of the Google platform are free. You can get to the top of organic Google results, get put in the Google Local Pack, and run…
Read More
Google Search Console (GSC) is a free and beneficial tool that you can use to monitor and gauge the performance of your website. Google Search Console, especially when paired with Google Analytics, can provide valuable insight regarding the status of your domain in Google's search index. It can also help you find and fix any potential issues and errors. Let's…
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Voice searches are starting to dominate the marketplace seriously. 40% of adults use voice search at least once a day! In other words, if you're not optimizing for voice searches, you're potentially missing out on nearly half of all possible traffic to your website! That's not exactly good for business. Okay, we've established (rather quickly) that optimization for voice searches…
Read More
You've likely heard that your website could benefit from SEO (Search Engine Optimization). However, that doesn't mean that you necessarily know exactly what that entails in its entirety. Furthermore, even if you do know a little about SEO, chances are you don't have time to deal with the constantly changing factors and requirements that proper SEO involves. Enter the SEO…
Read More
Featured snippets are growing in popularity because they are easy to read and can provide a trusted answer without a user having to leave the search results page for their query. While they are still popular among text searches, featured snippets are a favorite of digital assistants as well because they are easy to say out loud and almost always…
Read More
This article will explore several different strategies you can adopt to help safeguard your clients from your competitors. Unfortunately, one of the most common ways businesses seek out new customers is by attempting to "snipe" them away from their competitors. For example, let's assume you run a plumbing business and that your company tends to do quite well in the…
Read More
One of the most often asked questions by people starting their first website is, "How often does Google update their algorithm?". The truth is that they are constantly updating their algorithm to do a better job ranking websites. In fact, according to Gary Illyes, webmaster trends analyst at Google, updates happen at least two to three times a day. While…
Read More
The holidays have arrived! It's tempting to take your foot off the marketing gas to spend time with your family and loved ones. While spending time with your family is all well and good, don't let the onset of the holidays distract you from your business. Otherwise, you risk your competitors taking advantage of your distraction and pulling ahead of…
Read More
Thanksgiving is almost here! While it's easy to get wrapped up in the festivities surrounding the day, remember that Thanksgiving is one of the biggest travel days of the year. To quote a famous fictional mother (Peggy Hill of King of the Hill): The day before Thanksgiving is, in my opinion, one of the busiest travel days of the year.…
Domain Authority is a metric created by Moz that dynamically assigns a 0 to 100 score based on how well any given domain is expected to rank on search engines. So basically, the higher your Domain Authority, the more likely your domain will rank well on Google and similar search engines. What Does the 0 to 100 Domain Authority Score…
Some of Google's features are free. You must pay for others. Google has created a massive advertising platform begging to be utilized by contractors. Contractor Advertising is here to break it all down. Some pieces of the Google platform are free. You can get to the top of organic Google results, get put in the Google Local Pack, and run…
Google Search Console (GSC) is a free and beneficial tool that you can use to monitor and gauge the performance of your website. Google Search Console, especially when paired with Google Analytics, can provide valuable insight regarding the status of your domain in Google's search index. It can also help you find and fix any potential issues and errors. Let's…
Voice searches are starting to dominate the marketplace seriously. 40% of adults use voice search at least once a day! In other words, if you're not optimizing for voice searches, you're potentially missing out on nearly half of all possible traffic to your website! That's not exactly good for business. Okay, we've established (rather quickly) that optimization for voice searches…
You've likely heard that your website could benefit from SEO (Search Engine Optimization). However, that doesn't mean that you necessarily know exactly what that entails in its entirety. Furthermore, even if you do know a little about SEO, chances are you don't have time to deal with the constantly changing factors and requirements that proper SEO involves. Enter the SEO…
Featured snippets are growing in popularity because they are easy to read and can provide a trusted answer without a user having to leave the search results page for their query. While they are still popular among text searches, featured snippets are a favorite of digital assistants as well because they are easy to say out loud and almost always…
This article will explore several different strategies you can adopt to help safeguard your clients from your competitors. Unfortunately, one of the most common ways businesses seek out new customers is by attempting to "snipe" them away from their competitors. For example, let's assume you run a plumbing business and that your company tends to do quite well in the…
One of the most often asked questions by people starting their first website is, "How often does Google update their algorithm?". The truth is that they are constantly updating their algorithm to do a better job ranking websites. In fact, according to Gary Illyes, webmaster trends analyst at Google, updates happen at least two to three times a day. While…