Thanksgiving Travel Tips to Survive the Holiday November 25, 2025 Thanksgiving is almost here! While it’s easy to get wrapped up in the festivities surrounding the day, remember that Thanksgiving is one of the biggest travel days of the year. To quote a famous fictional mother (Peggy Hill of King of the Hill): The day before Thanksgiving is, in my...... Read more »

Why Doesn’t My Business Show Up In Local Search? September 12, 2025 Why doesn’t your business appear in local searches on Google and other search engines? Well, the answers might surprise you! Learn all about local search from the expert marketers at Contractor Advertising here today! Google’s local pack is an excellent place to draw traffic to your site and your Google...... Read more »

Intent-Based Keywords – The Basics July 2, 2025 We all know that keywords are the foundation of SEO (Search Engine Optimization) and search in general. However, many of us fail to realize that search engines care more about the keyword’s actual intent, even more than the exact keyword being used. So, let’s look at the basics of an...... Read more »

Not Advertising on Social Media? Don’t Miss the Boat June 4, 2025 Let’s assume you run a plumbing business and that you’re wondering how to reach more customers in the 21st century. Well, it’s a whole lot less complicated than you’d probably think. With social media websites like Facebook, Instagram, and others, you can reach your audience faster and more affordably than...... Read more »

OK Google, How Do I Optimize for Voice Search? May 14, 2025 Voice searches are starting to dominate the marketplace seriously. 40% of adults use voice search at least once a day! In other words, if you’re not optimizing for voice searches, you’re potentially missing out on nearly half of all possible traffic to your website! That’s not exactly good for business....... Read more »

Do You Need SEO? April 16, 2025 If your business has a website, you’ve most likely asked: “Do I need SEO?” Before we can answer that, we should first explain what SEO means. SEO, or Search Engine Optimization, is the process of optimizing your website for search engine performance. Easy enough to understand, right? But, is it...... Read more »

All About Featured Snippets April 9, 2025 Google has changed a lot since it first launched. While ranking in organic search results is still very important, many other aspects of Google’s search engine results pages (SERPs) have become valuable places to snag extra search traffic. This post will cover featured snippets, how they can drive traffic to...... Read more »

Duplicate Content April 2, 2025 Duplicate content is described as content that appears on the Internet in more than one place. The “one place” this refers to is a location with a unique website address or URL so, if your site has the same content at more than one web address you have duplicate content....... Read more »

Page Speed Optimization March 26, 2025 Page speed optimization (how fast your site is) is an essential metric for SEO (Search Engine Optimization). Google has officially stated that page speed is one of the significant variables in its page ranking algorithm. In addition to being a significant signal for Google’s page rank algorithm, page speed is...... Read more »

5 On-Page SEO Tips and Tricks March 19, 2025 It can be challenging to understand the world of SEO. Understanding SEO best practices and how to apply them can prove troublesome for many business owners. Many professional SEO companies have determined the best practices to improve a page’s rank in Google through rigorous testing. Our SEO specialists have decided...... Read more »

Contractor Advertising Insights Blog