This article will explore the several different strategies you can adopt to help safeguard your clients from your competitors. Unfortunately, one of the most common ways businesses seek out new customers is by attempting to "snipe" them away from their competitors. For example, let's assume you run a plumbing business and that your company tends to do quite well in… Read More
According to a CXL Institute study, displaying star ratings on the results page can increase click-through by as much as 35%! That's right! Something as simple as having stars next to your company name increases the likelihood of someone clicking through to your site by as much as 35%. That's a significant improvement over sites without stars. Okay, stars are… Read More
Why doesn't your business show up in local searches on Google and other search engines? Well, the answers might surprise you! Learn all about local search from the expert marketers at Contractor Advertising here today! Google's local pack is an excellent place to draw traffic to your site and your Google My Business listing. It is always displayed above organic… Read More
When it comes to SEO (Search Engine Optimization), your site copy (content) is king. But, just like with every other aspect of SEO, there is a wrong and right way to go about optimizing your copy for search engine performance. In fact, copy is so important to SEO that the SEO experts here at Contractor Advertising have put together a… Read More
What is pay per click advertising? How can it benefit me as a contractor? Contractor-Advertising is here to answer all your pay per click questions. Pay Per Click advertising is a great way to target a specific audience, making it ideal for contractors. With pay per click, you don’t pay when a viewer sees your ad. Instead, you only pay… Read More
Do you run an essential business, such as a plumbing shop or HVAC repair company? Well, if you do, then you may find yourself wondering how to approach marketing during such a strange and tumultuous time in history. Well, thanks to the essential business marketing professionals at Contractor Advertising, you don't have to worry any longer! With our help, you'll… Read More
If your business has a website, then you've most likely found yourself asking: "Do I need SEO?" Well, before we can answer that, we should first explain what SEO means. SEO, or Search Engine Optimization, is the process of optimizing your website for search engine performance. Easy enough to understand, right? But, is it necessary for your business? The short… Read More
1 - Embrace our New and Improved AI Overlords 2021 just started. It already seems like artificial intelligence (AI) has begun its complete takeover and dominance of the digital marketing world. AI-powered tools and machines now shape the future of almost every aspect of consumer life, and they're not limited to menial tasks alone. In fact, due to their cost… Read More
To delete or revise old content, that is the question. Well, at least that should be the question buzzing about in any decent SEO copywriter's brain, especially since the vast majority of us are still stuck at home due to the COVID-19 outbreak. So, while you're following your local shelter in place order, why not take a look at some… Read More
The holidays have arrived! It's tempting to take your foot off the proverbial marketing gas to spend time with your family and loved ones. While spending time with your family is all well and good, don't let the onset of the holidays distract you from your business. Otherwise, you run the risk of your competitors taking advantage of your distraction… Read More
This article will explore the several different strategies you can adopt to help safeguard your clients from your competitors. Unfortunately, one of the most common ways businesses seek out new customers is by attempting to "snipe" them away from their competitors. For example, let's assume you run a plumbing business and that your company tends to do quite well in… Read More
According to a CXL Institute study, displaying star ratings on the results page can increase click-through by as much as 35%! That's right! Something as simple as having stars next to your company name increases the likelihood of someone clicking through to your site by as much as 35%. That's a significant improvement over sites without stars. Okay, stars are… 
Why doesn't your business show up in local searches on Google and other search engines? Well, the answers might surprise you! Learn all about local search from the expert marketers at Contractor Advertising here today! Google's local pack is an excellent place to draw traffic to your site and your Google My Business listing. It is always displayed above organic… 
When it comes to SEO (Search Engine Optimization), your site copy (content) is king. But, just like with every other aspect of SEO, there is a wrong and right way to go about optimizing your copy for search engine performance. In fact, copy is so important to SEO that the SEO experts here at Contractor Advertising have put together a… 
What is pay per click advertising? How can it benefit me as a contractor? Contractor-Advertising is here to answer all your pay per click questions. Pay Per Click advertising is a great way to target a specific audience, making it ideal for contractors. With pay per click, you don’t pay when a viewer sees your ad. Instead, you only pay… 
Do you run an essential business, such as a plumbing shop or HVAC repair company? Well, if you do, then you may find yourself wondering how to approach marketing during such a strange and tumultuous time in history. Well, thanks to the essential business marketing professionals at Contractor Advertising, you don't have to worry any longer! With our help, you'll… 
If your business has a website, then you've most likely found yourself asking: "Do I need SEO?" Well, before we can answer that, we should first explain what SEO means. SEO, or Search Engine Optimization, is the process of optimizing your website for search engine performance. Easy enough to understand, right? But, is it necessary for your business? The short… 
1 - Embrace our New and Improved AI Overlords 2021 just started. It already seems like artificial intelligence (AI) has begun its complete takeover and dominance of the digital marketing world. AI-powered tools and machines now shape the future of almost every aspect of consumer life, and they're not limited to menial tasks alone. In fact, due to their cost… 
To delete or revise old content, that is the question. Well, at least that should be the question buzzing about in any decent SEO copywriter's brain, especially since the vast majority of us are still stuck at home due to the COVID-19 outbreak. So, while you're following your local shelter in place order, why not take a look at some… 
The holidays have arrived! It's tempting to take your foot off the proverbial marketing gas to spend time with your family and loved ones. While spending time with your family is all well and good, don't let the onset of the holidays distract you from your business. Otherwise, you run the risk of your competitors taking advantage of your distraction…