Contractor Advertising Blog

Not Advertising on Social Media? Don’t Miss the Boat

Let's assume you run a plumbing business and that you're wondering how to reach more customers in the 21st century. Well, it's a whole lot less complicated than you'd probably think. With social media websites like Facebook, Instagram, and others, you can reach your audience faster and more affordably than ever before! That's right. Social media advertising is the new… Read More

Link Building and Establishing Authority

All right, so you've done it. You took the time to create high-quality content that your users were looking for and supplied the answers to their questions. Best of all, you made sure that your content resonates with users and search engines, but there is one small problem. Your pages are still not ranking. If this sounds like something you… Read More

OK Google, How Do I Optimize for Voice Search?

Voice searches are starting to dominate the marketplace seriously. In fact, 40% of adults use voice search at least once a day (and comScore estimates 50% of all searches will be voice searches by 2020)! In other words, if you're not optimizing for voice searches, then you're potentially missing out on nearly half of all possible traffic to your website!… Read More

Internal Links – What are They and Why are They Important?

internal-links Backlinks and external links typically take center stage whenever an SEO talks about linking strategies. However, external links are not the only type of links that you should pay attention to. Internal links are arguably just as important. A good internal linking strategy directs visitors to your website to the pages and posts you value most. They are an integral… Read More

Is It Time To Upgrade Your Website?

Upgrading your website is almost always advisable. However, certain situations warrant an upgrade or update more than others. What are those situations? Well, we're glad you asked! Here at Contractor Advertising, we feel that there are five primary reasons to consider upgrading your website in 2020. Those reasons include: 1: Your site doesn't accurately reflect your brand 2: It uses… Read More

Google Search Console – What it Tells You

Google Search Console Banner Google Search Console (GSC) is a free and beneficial tool that can be used to monitor and gauge the performance of your website. Google Search Console, especially when paired with Google Analytics, can provide valuable insight regarding the status of your domain in Google's search index. It can also help you find and fix any potential issues and errors. Let's… Read More

All About Featured Snippets | SEO Blog

google algorithm Google has changed a lot since it first launched. While ranking in organic search results is still very important, there are many other aspects of Google's search engine results pages (SERPs) that have become valuable places to snag extra search traffic. In this post, we'll cover what featured snippets are, how they can drive traffic to your site, and how… Read More

On Page SEO Factors – What To Know

SEO Banner So, let's say that you've designed, developed, and launched a website for you or your business, and you want to rank well on Google and other search engines. Seems simple enough, right? In a perfect world, you would create content for a website. Search engines would automatically direct users to your well-crafted and informative business. However, that isn't really how… Read More

Why Hire a Niche SEO Company?

SEO Niche Banner You've likely heard that your website could benefit from SEO (Search Engine Optimization). However, that doesn't mean that you necessarily know exactly what that entails in its entirety. Even if you do know a little about SEO, chances are you don't have time to deal with the constantly changing factors and requirements that proper SEO involves. Enter the SEO company.… Read More

Intent-Based Keywords – The Basics

We all know that keywords are the foundation of SEO (Search Engine Optimization) and search in general. However, what many of us fail to realize is that search engines care more about the keyword's actual intent even more than they care about the exact keyword being used. Let's take a look at the basics behind what an intent-based keyword looks… Read More