Christmas is right around the corner! Now is the time to ask yourself: "Is my digital marketing company more of a grinch or a saint?" Well, to help you answer that question, let's break down what we feel makes a company more of a grinch and what makes a company more of a saint in detail. Then, you can decide… Read More
The holidays have arrived! It's tempting to take your foot off the proverbial marketing gas to spend time with your family and loved ones. While spending time with your family is all well and good, don't let the onset of the holidays distract you from your business. Otherwise, you run the risk of your competitors taking advantage of your distraction… Read More
Everyone understands that user reviews are essential. However, several websites and business owners flat out neglect to engage with users who leave reviews. That's not a good thing. Simply responding to bad (or even good) reviews can go a long way towards showing your customers that you care about their experience. However, that begs the question: Why is engagement with… Read More
According to a CXL Institute study, displaying star ratings on the results page can increase click-through by as much as 35%! That's right! Something as simple as having stars next to your company name increases the likelihood of someone clicking through to your site by as much as 35%. That's a significant improvement over areas without stars. Okay, stars are… Read More
This article will explore several different strategies you can adopt to help safeguard your clients from your competitors. Unfortunately, one of the most common ways businesses seek out new customers is by attempting to "snipe" them away from their competitors. For example, let's assume you run a plumbing business and that your company tends to do quite well in the… Read More
Thanksgiving is almost here! While it's easy to get wrapped up in the festivities surrounding the day, remember that Thanksgiving is one of the biggest travel days of the year. To quote a famous fictional mother (Peggy Hill of King of the Hill): The day before Thanksgiving is, in my opinion, one of the busiest travel days of the year.… Read More
Social media marketing is becoming one of the most important ways to advertise. With so many users checking their Instagram every day, you're missing a piece of the market if you aren't advertising to them. Instagram ads are placed in users' home feed and between story posts from users they follow. Instagram ads have large viewership, they're low cost, and… Read More
"How much will it cost?" is usually the first question a business owner asks when they're considering a new advertising route. If you're considering advertising on Facebook, you're probably wondering what it'll cost. Unfortunately, the answer that most people, articles, and online resources will give you is "well, it depends." Today, we're here to provide you with a better answer… Read More
What is pay-per-click advertising? How can it benefit me as a contractor? Contractor-Advertising is here to answer all your pay-per-click questions. Pay Per Click advertising is a great way to target a specific audience, making it ideal for contractors. With pay per click, you don’t pay when a viewer sees your ad. Instead, you only pay when a user clicks… Read More
Why doesn't your business show up in local searches on Google and other search engines? Well, the answers might surprise you! Learn all about local search from the expert marketers at Contractor Advertising here today! Google's local pack is an excellent place to draw traffic to your site and your Google My Business listing. It is always displayed above organic… Read More
Christmas is right around the corner! Now is the time to ask yourself: "Is my digital marketing company more of a grinch or a saint?" Well, to help you answer that question, let's break down what we feel makes a company more of a grinch and what makes a company more of a saint in detail. Then, you can decide… Read More
The holidays have arrived! It's tempting to take your foot off the proverbial marketing gas to spend time with your family and loved ones. While spending time with your family is all well and good, don't let the onset of the holidays distract you from your business. Otherwise, you run the risk of your competitors taking advantage of your distraction… 
Everyone understands that user reviews are essential. However, several websites and business owners flat out neglect to engage with users who leave reviews. That's not a good thing. Simply responding to bad (or even good) reviews can go a long way towards showing your customers that you care about their experience. However, that begs the question: Why is engagement with… 
According to a CXL Institute study, displaying star ratings on the results page can increase click-through by as much as 35%! That's right! Something as simple as having stars next to your company name increases the likelihood of someone clicking through to your site by as much as 35%. That's a significant improvement over areas without stars. Okay, stars are… 
This article will explore several different strategies you can adopt to help safeguard your clients from your competitors. Unfortunately, one of the most common ways businesses seek out new customers is by attempting to "snipe" them away from their competitors. For example, let's assume you run a plumbing business and that your company tends to do quite well in the… 
Thanksgiving is almost here! While it's easy to get wrapped up in the festivities surrounding the day, remember that Thanksgiving is one of the biggest travel days of the year. To quote a famous fictional mother (Peggy Hill of King of the Hill): The day before Thanksgiving is, in my opinion, one of the busiest travel days of the year.… 
Social media marketing is becoming one of the most important ways to advertise. With so many users checking their Instagram every day, you're missing a piece of the market if you aren't advertising to them. Instagram ads are placed in users' home feed and between story posts from users they follow. Instagram ads have large viewership, they're low cost, and… 
"How much will it cost?" is usually the first question a business owner asks when they're considering a new advertising route. If you're considering advertising on Facebook, you're probably wondering what it'll cost. Unfortunately, the answer that most people, articles, and online resources will give you is "well, it depends." Today, we're here to provide you with a better answer… 
What is pay-per-click advertising? How can it benefit me as a contractor? Contractor-Advertising is here to answer all your pay-per-click questions. Pay Per Click advertising is a great way to target a specific audience, making it ideal for contractors. With pay per click, you don’t pay when a viewer sees your ad. Instead, you only pay when a user clicks… 
Why doesn't your business show up in local searches on Google and other search engines? Well, the answers might surprise you! Learn all about local search from the expert marketers at Contractor Advertising here today! Google's local pack is an excellent place to draw traffic to your site and your Google My Business listing. It is always displayed above organic…