BERT (Bidirectional Encoder Representations from Transformers) is a new neural network technique designed for pretraining natural language processing (NLP) networks. Google decided to implement BERT in Search to better process natural language queries. Okay, we just threw a bunch of technical mumbo jumbo at you. To make this a little easier to understand, let's break it down a little more.… Read More
As we've discussed here before, a Google My Business (GMB) profile is all but necessary for any business with a website. Whether you're a carpenter, plumber, HVAC technician, lawyer, or bail bonds agency, a well-made Google My Business profile really can grow your customer base. However, just like any other online search ecosystem, the Google My Business platform has a… Read More
Let's assume you run a plumbing business, and that you're wondering how to reach more customers in the 21st century. Well, it's a whole lot less complicated than you'd probably think. With social media websites like Facebook, Instagram, and others, you can reach your audience faster and more affordably than ever before! That's right, social media advertising is the new… Read More
Voice searches are starting to seriously dominate the marketplace. In fact, 40% of adults use voice search at least once a day (and comScore estimates 50% of all searches will be voice searches by 2020)! In other words, if you're not optimizing for voice searches, then you're potentially missing out on nearly half of all possible traffic to your website!… Read More
On the 24th of September 2019, Google began to roll-out its third core update of the year. They pre-announced the update in June, which seems to be their standard operating procedure these days. Since this is a core update planned for global application, all markets and search engines will be affected. Google's New 2019 Core Update Communication Strategy This year,… Read More
In this article, we'll explore the several different strategies you can adopt to help safeguard your clients from your competitors. Unfortunately, one of the most common ways that businesses seek out new customers is by attempting to "snipe" them away from their competitors. For example, let's assume you run a plumbing business and that your company tends to do quite… Read More
Did you know that installing a new toilet is something almost any mildly handy person can do on their own? Well, it is! Installing a new toilet is a relatively easy task, and, with the proper instruction, almost anyone can do it. In fact, it's probably easier than you'd expect. So, without further ado, let's get into the different steps… Read More
Winter is right around the corner! With the winter season comes colder weather and an increase in how often you use your furnace. Before the cold weather arrives and you start using your furnace on the daily, it is a good idea to perform full-fledged furnace maintenance. Luckily, furnace maintenance is something almost every homeowner can do themselves. In this… Read More
Have you ever opened your dishwasher to find that it smells worse than the dirty dishes you expect it to clean? If you have, then you most likely need to disinfect your dishwasher. But that begs the question: how? Let's break it down. Step 1 - Disinfect All Removable Parts The first step towards a disinfected dishwasher is to remove… Read More
Let's set a scene: you enter your bathroom, kitchen, or laundry room to do some chores when you're suddenly overwhelmed by an offensive, and seemingly unidentifiable, odor. If you can't find a source of the odor after looking in the usual places (garbage, cat box, etc.), then the culprit is, most likely, your drains. As strange as it sounds, your… Read More
BERT (Bidirectional Encoder Representations from Transformers) is a new neural network technique designed for pretraining natural language processing (NLP) networks. Google decided to implement BERT in Search to better process natural language queries. Okay, we just threw a bunch of technical mumbo jumbo at you. To make this a little easier to understand, let's break it down a little more.… Read More
As we've discussed here before, a Google My Business (GMB) profile is all but necessary for any business with a website. Whether you're a carpenter, plumber, HVAC technician, lawyer, or bail bonds agency, a well-made Google My Business profile really can grow your customer base. However, just like any other online search ecosystem, the Google My Business platform has a… 
Let's assume you run a plumbing business, and that you're wondering how to reach more customers in the 21st century. Well, it's a whole lot less complicated than you'd probably think. With social media websites like Facebook, Instagram, and others, you can reach your audience faster and more affordably than ever before! That's right, social media advertising is the new… 
Voice searches are starting to seriously dominate the marketplace. In fact, 40% of adults use voice search at least once a day (and comScore estimates 50% of all searches will be voice searches by 2020)! In other words, if you're not optimizing for voice searches, then you're potentially missing out on nearly half of all possible traffic to your website!… 
On the 24th of September 2019, Google began to roll-out its third core update of the year. They pre-announced the update in June, which seems to be their standard operating procedure these days. Since this is a core update planned for global application, all markets and search engines will be affected. Google's New 2019 Core Update Communication Strategy This year,… 
In this article, we'll explore the several different strategies you can adopt to help safeguard your clients from your competitors. Unfortunately, one of the most common ways that businesses seek out new customers is by attempting to "snipe" them away from their competitors. For example, let's assume you run a plumbing business and that your company tends to do quite… 
Did you know that installing a new toilet is something almost any mildly handy person can do on their own? Well, it is! Installing a new toilet is a relatively easy task, and, with the proper instruction, almost anyone can do it. In fact, it's probably easier than you'd expect. So, without further ado, let's get into the different steps… 
Winter is right around the corner! With the winter season comes colder weather and an increase in how often you use your furnace. Before the cold weather arrives and you start using your furnace on the daily, it is a good idea to perform full-fledged furnace maintenance. Luckily, furnace maintenance is something almost every homeowner can do themselves. In this… 
Have you ever opened your dishwasher to find that it smells worse than the dirty dishes you expect it to clean? If you have, then you most likely need to disinfect your dishwasher. But that begs the question: how? Let's break it down. Step 1 - Disinfect All Removable Parts The first step towards a disinfected dishwasher is to remove… 
Let's set a scene: you enter your bathroom, kitchen, or laundry room to do some chores when you're suddenly overwhelmed by an offensive, and seemingly unidentifiable, odor. If you can't find a source of the odor after looking in the usual places (garbage, cat box, etc.), then the culprit is, most likely, your drains. As strange as it sounds, your…