Contractor Advertising Blog

Why Hire a Niche SEO Company?

SEO Niche Banner You've likely heard that your website could benefit from SEO (Search Engine Optimization). However, that doesn't mean that you necessarily know exactly what that entails in its entirety. Even if you do know a little about SEO, chances are you don't have time to deal with the constantly changing factors and requirements that proper SEO involves. Enter the SEO company.… Read More

Intent-Based Keywords – The Basics

We all know that keywords are the foundation of SEO (Search Engine Optimization) and search in general. However, what many of us fail to realize is that search engines care more about the keyword's actual intent even more than they care about the exact keyword being used. Let's take a look at the basics behind what an intent-based keyword looks… Read More

Delete or Revise? How to Do an SEO Boosting Content Cleanup

Stale Content Banner To delete or revise old content is the question. Well, at least that should be the question buzzing about in any decent SEO copywriter's brain, especially since the vast majority of us are still stuck at home due to the COVID-19 outbreak. So, while you're following your local shelter in place order, why not take a look at some of… Read More

Why Responding to Negative Reviews is Imperative

Everyone understands that user reviews are important. However, several website and business owners flat out neglect to engage with the users that do leave reviews. That's not a good thing. Simply responding to bad (or even good) reviews can go a long ways towards showing your customers that you care about their experience. However, that begs the question: Why is… Read More

Checking Content for Readability

Checking for Content Readability The easier your copy is to read, the better off you'll be. Why? Because search engines cater to users, not site owners and content creators. It was possible to stuff your copy with spammy language and rank well on Google and other search engines in the past. This is no longer the case. You now need to make sure that… Read More

Writing Impactful Meta Titles And Meta Descriptions

Every listing has a title and description on search engines (like Google, Yahoo, and Bing). Those titles and descriptions help searchers find the online information they're looking for. In other words, a webpage's title and description are the first impressions a user gets about the content on your website. So, it stands to reason that optimizing your titles and descriptions… Read More

Ranking, Crawling, and Indexing – The Functionality of Search Engines

Crawl, Index, Rank search engine infographic Search engines exist to find and organize content across the web to deliver the most relevant content to a user given their search query. Think of a search engine as an answering machine. A user asks a question, and the search engine tries to find the content that answers that question the best. Search engines find and rank. You can… Read More

How To Safeguard Your Clients from Your Competitors

This article will explore the several different strategies you can adopt to help safeguard your clients from your competitors. Unfortunately, one of the most common ways businesses seek out new customers is by attempting to "snipe" them away from their competitors. For example, let's assume you run a plumbing business and that your company tends to do quite well in… Read More

Star Ratings On Google Can Increase Click Through By 35%

How to get customer reviews banner According to a CXL Institute study, displaying star ratings on the results page can increase click-through by as much as 35%! That's right! Something as simple as having stars next to your company name increases the likelihood of someone clicking through to your site by as much as 35%. That's a significant improvement over sites without stars. Okay, stars are… Read More

Why Doesn’t My Business Show Up In Local Search?

google algorithm Why doesn't your business show up in local searches on Google and other search engines? Well, the answers might surprise you! Learn all about local search from the expert marketers at Contractor Advertising here today! Google's local pack is an excellent place to draw traffic to your site and your Google My Business listing. It is always displayed above organic… Read More