The easier your copy is to read, the better off you’ll be. Why? Because search engines cater to users, not site owners and content creators.
In the past, it was possible to stuff your copy with spammy language and rank well on Google and other search engines. This is no longer the case. You now need to make sure that your content is easily read by anyone that puts eyes on it.
But how do you do that, you ask? Well, there is more than one correct answer to that question.
Answer 1: Use Software to Check for Readability
Using software tools is one of the easiest ways to check your copy for readability. There are several options for readability check tools including:
- WebFX Readability Test Tool
- Microsoft Outlook and Word
- Hemingway Editor – This one is a little bit different than the others. Rather than focusing on a specific reading scale, this tool helps authors with overall readability. It includes factors like adverb useage, passive voice usage, phrasing, and sentence length.
- Grammarly – Again, this one is a little bit different than the others. Grammarly focuses on helping writers with grammar, spelling, clarity, and sentence structure.
Please note that most of the tools listed here use the Flesch-Kincaid Readability scale
Answer 2: Read Your Content Aloud and Let Others Read it as Well
While this may seem like the obvious solution to reading ease, it’s not, necessarily, the best solution. However, it is still wise to both read your work out loud and to have your piece of copy read by as many people as possible before publishing. And, it’s best to ask people from a variety of reading levels and walks of life to read your stuff.
The more people that read it, the more likely you’ll get feedback on how readable it is. Here at Contractor Advertising, we recommend using a combination of software and manual reading checks for all your copy.
Answer 3: Hire Contractor Advertising to Fix Your Readability Problems
In addition to using free software, hiring our SEO experts at Contractor Advertising is the easiest solution to your content readability problems. We have the tools, team, and knowledge to make sure that any piece of content you put on the internet is easy to read for your users. Get in touch with us today to learn more about how we can help optimize your copy for reading ease.