Customer reviews can significantly impact your sales. According to market research conducted by BrightLocal:
86% of consumers read customer reviews for businesses
89% of consumers read business responses to those reviews
57% of users will only use a business if it has an average of four or more stars
Their research (along with research conducted by several other SEO giants) clearly shows that the more positive customer reviews your website, business, or other business has, the more likely that you will attract new customers and retain existing ones. But that begs the question: How do you obtain more legitimate and positive reviews?
Have a Review System in Place
The first step in gaining more positive reviews is to have one or several review systems in place. This can be through a known review site like Yelp or AngiesList, or it can be something of your own design (as long as those reviews are easy to access by your customers). Once you get your review system in line it’s time to start funneling people towards leaving you a review.
Give Your Customers Several Places to Leave Reviews
Another great way to help funnel consumers towards your review system is to give them several different places that they can leave a review. For example, if you run a website, consider adding buttons that link to review sites and/or fields where customers can leave a review in strategic places on your site (like a sidebar or before and after a blog post). If you run a traditional brick and mortar business, then consider asking your customers to leave a review after a purchase. Generally, the more places you give your customers places and ways to give you a review, the better off you’ll be.
Just Ask (At the Right Time)
While this is seemingly an obvious step to take, several businesses that have a review system in place fail to simply ask their customers to leave a review at all. And even the businesses that DO ask don’t ask at the right time or place. Generally, you’ll want to ask your customers to leave a review at times where the customer is most likely to be satisfied with the services/products your business has provided them. For example(s):
Ask after your customer has experienced something positive with your company (like after making a sale/providing a service)
Request a review whenever they re-purchase something from your business
Ask your consumers to drop a review whenever they tag your brand on social media
Ask for a review whenever a customer refers another customer to you
Provide Your Customers With Incentives to Leave Reviews
One very successful strategy for obtaining positive reviews is to offer incentives to your customers that leave a review. Incentives can be things like:
However, don’t just offer incentives to the customers to leave positive reviews. Otherwise, you may get flagged for review gating and that can negatively impact all the work you’ve done to gain your reviews up to this point.
Always Respond to EVERY Review (Good or Bad)
Many, many businesses fail to respond to customer reviews. Research has shown that responding to all your reviews (good or bad) will help boost the amount that your customers trust your business. Responding to your reviews also shows your customers that you’re willing to work with them to make sure that they leave your business as satisfied as possible. Don’t fail to respond to your reviews!
Too Much? Contact Our Experts
Here at Contractor-Advertising, we have a team of SEO (Search Engine Optimization) professionals that are standing by to help you with all your customer review woes. From helping set up your review system(s) to helping funnel your customers to your review system, our experts have you covered. Contact us today to learn more about how we can help your business with obtaining more positive customer reviews today!
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