Digital Marketing Trends for 2023

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1 – Embrace our New and Improved AI Overlords

2023 is right around the corner. It already seems like artificial intelligence (AI) has begun its complete takeover and dominance of the digital marketing world. AI-powered tools and machines now shape the future of almost every aspect of consumer life, and they’re not limited to menial tasks alone. In fact, due to their cost and efficiency, you can even find AI taking over what has always been considered human-specific jobs. For example, monolithic tech companies such as Microsoft and Uber use AI-powered Knightscope K5 robots in place of human security guards for parking lots and large outdoor areas. With the onslaught of AI in nearly every aspect of our lives, it makes perfect sense to start using it for your digital marketing efforts. Several large companies have already started implementing AI in their digital and online marketing efforts. From company blogs to AI-powered online chatbots for businesses like MasterCard, you can find Artificial Intelligence in every digital marketing landscape. So, why not embrace our new and improved AI overlords and implement the technology in your marketing strategies? We promise it’ll go a long way towards more successful advertising. To learn more about adding AI to your digital marketing arsenal, contact the professional marketers here at Contractor Advertising for assistance. We’d be more than happy to help you start using AI for your website and online marketing campaigns.

2 – Get Personal With Your Marketing Strategies

In the past, most companies crafted their ads to tailor to large swaths of the population. That sort of shotgun-style approach to marketing worked well for nearly 100 years. However, it’s not the 1900s anymore. It’s almost 2023, and people expect far more personal advertisements and marketing efforts than they ever used to consider necessary. After all, why would anyone hire a generic plumber when there is another business offering personalized services from specialized local professionals? However, getting personal with your marketing strategies doesn’t mean all you have to do is craft advertisements for smaller, more niche markets. When we talk about getting intimate with your marketing, we mean every aspect. From blog posts on your company site to emails, everything your company does should have a highly-specific target audience or person in mind from creation to delivery. Need help crafting a more personalized marketing strategy or campaign? Contact Contractor Advertising for service today!

3 – Add Video to Your Digital Marketing Playbook

Do you make video advertisements or implement video into your marketing campaigns? No? Well, you should. In 2023, video-based marketing will likely be the creme of the crop regarding user experience. Not convinced? Check out a few statistics on the subject from the marketing experts over at Single Grain:
  • 72% of businesses claim that video improves their conversion rates
  • 70% of consumers say that they have, at one point or another, shared a company’s video on their own social media networks
  • 65% of executives visit a company’s website after viewing a video
  • 39% of executives call a vendor after seeing a company’s video
Furthermore, according to a study by SEOtribunal.com, a site that includes video is 50 times more likely to drive organic search results (compared to text alone). Why, you ask? Because Google understands that people find video content far more compelling and interesting than text or image-based content alone. Therefore, Google pushes content that includes videos much harder than it does for text and image-based content.

4 – Prepare for the Visual Search Onslaught

Visual search is a relatively new concept for engines like Google and Bing. It allows users to upload an image to a search engine to get more specific search results. The most prominent applications for visual searches are Google and Bing. We’ll only discuss Google Lens (Google’s visual search engine), as most other visual search engines work similarly for simplicity’s sake. Some of the various things you can use visual search for include:
  • Clothing, apparel, and home goods
  • Barcodes
  • Books
  • Business cards
  • Buildings and landmarks
  • Paintings in a museum
  • Plants and animals
  • Event flyers and billboards
Since visual search is new and exceedingly complicated, we won’t bore you with the nitty-gritty details here. Instead, to learn more about visual search and what you can do to optimize it, contact Contractor Advertising, or read through this in-depth overview of the technology in this Forbes article.

5 – Focus More on Micro-Moments

A micro-moment is a moment “when people reflexively turn to a device — increasingly a smartphone — to act on a need or learn something, do something, discover something, watch something, or buy something. They are intent-rich moments when decisions are made and preferences shaped.” (Google). While every micro-moment is a marketing opportunity, you should focus your micro-moment marketing on the next four moments:
  • I-want-to-know moments: An I-want-to-know micro-moment occurs when someone is browsing the web without intending to buy anything.
  • I-want-to-go moments: These micro-moments occur whenever someone is looking for a specific local business or location to purvey.
  • I-want-to-do moments: Micro-moments categorized as I-want-to-do moments occur when someone wants help with a task or is looking to try something new.
  • I-want-to-buy moments: These micro-moments are, by far, the most impactful for online marketing. During an I-want-to-buy micro-moment, customers want to purchase but may need help deciding what to buy or where.
By targeting the previously mentioned micro-moments, you get your brand in the face of your customers when they are already primed to furnish your business potentially. For help getting the most out of the micro-moments your customers experience daily, get ahold of the online marketing experts here at Contractor Advertising.

6 – Optimize for Voice Search and the Coveted 0 Rank in SERP

We’ve already discussed the importance of optimizing for voice search and featured snippets (rank 0 in SERPs) in a previous blog post. So, we won’t get into the nitty-gritty details here today. For now, we hope to help you recognize just how vital optimizing for voice search and featured snippets will be in 2023 and years to come. Check out our blog post here for more information on voice search and featured snippets.

7 – Implement More Interactive Content

Next on our list of digital marketing trends for 2023 is to add more interactive content to your website. By interactive content, we mean infographics, videos, quizzes, polls, embedded tools (like calculators), augmented reality ads, and 360-degree video. Interactive content is fast becoming a huge marketing trend. 91% of consumers and buyers actively search out more interactive content. In addition, people seem to expect more use from a website than a phone number to call these days. Contact our experts today to help implement more interactive content on your website or in your marketing strategies.

8 – Invest in Intent-Based Keyword Research and Optimization

In a previous blog post, we discussed how crucial intent-based keyword research and optimization are. So, naturally, we won’t dive too deeply into today’s subject. Just know that in 2023, as search engines get more sophisticated and intelligent, intent-based keywords will take over. Intent-based keywords help drive searchers to the content they want to find rather than what marketers want them to see. To learn more about intent-based keywords, how to use them on your site, and what kind of an impact they can have on your search performance, check out our blog post here.

Conclusions on The Top Eight Digital Marketing Trends of 2023

The new year is upon us! Now is the time to rethink your digital marketing strategy and cater to all the recent marketing trends. Some of the most impactful digital marketing trends of 2023 include:
  • Embrace AI
  • Get personal
  • Add video to your marketing playbook.
  • Prepare for a visual search.
  • Focus on micro-moments
  • Optimize for voice search and featured snippets
  • Implement interactive content
  • Utilize intent-based keyword research and optimization
The marketers at Contractor Advertising have been helping contractors and other businesses with their online marketing for years. We provide tangible results, keep up with current marketing trends, and always stand behind our work. So, if you’d like some help getting your digital marketing strategies updated for 2023, contact us right away!