Don’t Lose Ground to Your Competitors During the Holidays

The holidays have arrived! It’s tempting to take your foot off the proverbial marketing gas to spend time with your family and loved ones. While spending time with your family is all well and good, don’t let the onset of the holidays distract you from your business. Otherwise, you run the risk of your competitors taking advantage of your distraction and pulling ahead of you during the hustle and bustle of the end-of-year festivities. Make it your goal this year to not lose ground to your competitors during the holidays.

How Contractor Advertising Can Help

How do you keep on top of your marketing during the holiday season, you ask? Well, you can try to handle it all yourself, or you can always hire the SEO and online marketing professionals here at Contractor Advertising instead. We’ll make sure your online marketing doesn’t take a break this holiday season. How do we do that, you ask? Well, here is some of what we do to make sure your business doesn’t fall off the face of the marketing world due to the holiday season:

We Start Early

“The early bird gets the worm.” We’ve all heard that idiom at one point in our lives or another. It’s one of those sayings that most people tend to ignore, yet rings true in almost all areas of our lives. Your online marketing campaigns are no different. They reap the rewards of punctuality as much as anything else. Most marketing firms worth their salt will start preparing your brand for the holiday season well before the holidays arrive. For example, we started working on our Thanksgiving campaigns well before Autumn graced us with its chilly presence.

However, that doesn’t mean that we start sending out Christmas advertisements in the middle of July. We still publish holiday advertisements within their associated time frame, but we start preparing them well in advance. The earlier you start, the more high-quality your ads will be, and the more customers you’ll garner from your efforts.

We Embrace the Holiday Season

During the holidays, it’s always wise to market within the scope of the season. While that may sound a little confusing, all it means is to advertise within the confines of a traditional holiday theme.

For example, during Christmas, we create our advertisements with themes like getting together with the family, Santa Claus, and the warm-and-cozy feelings often evoked by that time of year. For Thanksgiving, we may use a more food-centric strategy to play off of the emotions of the average consumer during that particular season. In short, we’re not afraid to get a little cliche or cheesily heartwarming during the holidays. The better an advertisement evokes the feelings of the season, the more it’ll hit home with a target audience.

We Create a Brand-Specific Holiday Marketing Strategy

Every brand and business is different. They also tend to cater to different markets. When we create holiday advertisements, we make sure to take your branding into account. The holidays are not an excuse to go off-brand with your advertisements. For example, if you lean towards a considerably stoic and professional tone in your advertisements, taking a more cheesy and comical approach with your holiday ads won’t do you any favors. In short, we stay in-brand whenever we devise and create a holiday season advertisement campaign or strategy.

Don’t Lose Ground to Your Competitors During the Holidays – Contact Contractor Advertising to Stay Ahead!

Don’t lose ground to your competitors during the holidays! Contact the SEO and marketing professionals here at Contractor Advertising for help staying on top of your marketing this holiday season! We’re always standing by to help.