How Contractor Advertising Can HelpHow do you keep on top of your marketing during the holiday season, you ask? Well, you can try to handle it all yourself, or you can always hire the SEO and online marketing professionals here at Contractor Advertising instead. We’ll make sure your online marketing doesn’t take a break this holiday season. How do we do that, you ask? Well, here is some of what we do to make sure your business doesn’t fall off the face of the marketing world due to the holiday season:
We Start Early“The early bird gets the worm.” We’ve all heard that idiom at one point in our lives or another. It’s one of those sayings that most people tend to ignore, yet rings true in almost all areas of our lives. Your online marketing campaigns are no different. They reap the rewards of punctuality as much as anything else. Most marketing firms worth their salt will start preparing your brand for the holiday season well before the holidays arrive. For example, we started working on our Thanksgiving campaigns well before Autumn graced us with its chilly presence.
However, that doesn’t mean that we start sending out Christmas advertisements in the middle of July. We still publish holiday advertisements within their associated time frame, but we start preparing them well in advance. The earlier you start, the more high-quality your ads will be, and the more customers you’ll garner from your efforts.
We Embrace the Holiday SeasonDuring the holidays, it’s always wise to market within the scope of the season. While that may sound a little confusing, all it means is to advertise within the confines of a traditional holiday theme.
For example, during Christmas, we create our advertisements with themes like getting together with the family, Santa Claus, and the warm-and-cozy feelings often evoked by that time of year. For Thanksgiving, we may use a more food-centric strategy to play off of the emotions of the average consumer during that particular season. In short, we’re not afraid to get a little cliche or cheesily heartwarming during the holidays. The better an advertisement evokes the feelings of the season, the more it’ll hit home with a target audience.