Advertising online with Google Ads and Adwords has proven to be a very effective way of reaching new clients. However, before getting started, it is necessary that you understand how to use Google Ads and Adwords effectively so as to maximize the returns thereof and avoid costly mistakes.
Google Ads is an online advertising serving that is operated and maintained by Google. Adwords is, additionally, the most commonly used online advertising platform globally, and numerous organizations have chosen to advertise online using Google Ads to influence a wider populace.
Organizations that decide to use Google Ads can target clients across two networks: the display network and the search network. The search network is commonly referred to as pay per click advertising. Through this kind of marketing, promoters bid on keywords that might be relevant to their line of business. Thereafter, they may have an opportunity to display their promotions to visitors who search those keywords as part of their query.
The display network option provides promoters with the choice of putting banner-style advertisements on sites that have been incorporated as part of their display network.
How to Set Up a Google AdWords Account
Before you start marketing products via Google AdWords, you will have to set up a Google AdWords account. Setting up an AdWords account is simple, and it takes very little time.
Google offers the option of creating an AdWords account through an already created Google account, or may, alternatively, choose to set up a new account particularly for Google AdWords use. Thereafter, you will have to specify some basic information about the account, such as the preferential time zone and location. Lastly, you will have to, accurately, enter billing information, so that Google can bill us periodically.
Google AdWords: Account Structure
Once you have successfully created an AdWords account, it is important to consider how you shall structure the account itself. A well-thought-out account structure has the potential of dramatically impacting a number of PPC metrics, like Quality Score. Below are some of the benefits associated with logically structuring your AdWords account.
- More relevant clicks and traffic
- Lower cost per clicks
- Higher quality scores
- The account is easier to maintain and optimize
Running one single campaign means that your Google AdWords account structure will be very simple. However, if you opt to run a number of different campaigns at the same time, it is imperative to think about the most optimum account structure from the start.
Please note that the most ideal Google AdWords account is structured based on individual campaigns, with each having its own ad groups. Each Ad group, in turn, will have its unique keywords, unique landing pages, and ad text.
Depending on your needs, there are a number of ways through which you may structure your Google AdWords account. For instance, you can opt to structure out account based on your web site’s structure, by geographic location, or by the kind of services or products you are promoting.
Understanding KeywordsNow that you have already structured and created your AdWords account, it is fundamental to examine the building blocks of what drives Google AdWords: keywords.
Keywords are key phrases or terms that internet users enter into search engines when executing a search query to find the data they seek. Adwords are operational since they allow promoters to bid on particular keywords that are significant to their line of business. Once a user enters the keywords, Google will display the advertiser’s ads. Please note that marketers bid on keywords as opposed to purchasing them, because AdWords works like auctions: only advertisers with big marketing budgets can succeed in their online marketing endeavor.
The aforementioned steps are just a brief highlight of what Google AdWords is all about. However, with such information, you are ready to activate your marketing campaigns. Keep in mind that you must always check in frequently to see which keywords and ads are earning the most conversions and clicks.