Is Your Digital Marketing Company a Grinch or a Saint?
Christmas is right around the corner! Now is the time to ask yourself: “Is my digital marketing company more of a grinch or a saint?” Well, to help you answer that question, let’s break down what we feel makes a company more of a grinch and what makes a company more of a saint in detail. Then, you can decide for yourself whether it’s time to jump ship and start marketing with the digital marketing professionals here at Contractor Advertising. So, without further ado, here’s what our digital marketing professionals have to say about what makes a digital marketing company more of a “grinch” or a “saint” in detail.
How to Tell if Your Digital Marketing Company is a Total Grinch
Digital marketing companies are, by definition, companies and corporations that exist to help advertise your business online and in the digital marketplace. However, just like a more traditional marketing company, some digital marketing companies are much more of a “grinch” than others. We mean by more of a “grinch” that some marketing companies do their best to cut as many corners as possible. Here are a few different signs that your current digital marketing company is pulling a “grinch” on you:
1: They Ask for Complete Ownership Over Your Site, Data, and Online Presence
While it’s true that every digital marketing company will need login access to the majority of your business, they do not, however, need to have full ownership over those credentials. If your digital marketing company asks to have full ownership over your data, logins, and online services, they are genuinely asking for complete control over your business. Additionally, giving a firm 100% control over your information gives them a leg up on you when or if you ever decide to part ways. Remember, the last thing you want is a digital marketing company holding you hostage.
2: Offer Guaranteed Results and Rank Placement
There is no such thing as a guarantee in the world of digital marketing. If your marketing company promises you guaranteed rank placement and results, then it isn’t worth your time. Remember, like almost any other area of life, if what your digital marketing company offers you sounds too good to be true, then it is too good to be true. Don’t waste time with marketing firms that offer guaranteed results or rank placement on Google or any other search engine.
3: Grinch-like Marketing Firms Lack Transparency
More grinch-like marketing companies will present an almost complete lack of transparency in their operations. If your marketing firm is unwilling or unable to share at least some of the work they’ve done for other customers, then they’re not worth your time. In other words, if they don’t have any interest in explaining what they can do for you, then you’re better off doing it yourself.
What Makes a Digital Marketing Company a Saint?
Okay, we’ve gone on long enough about what makes a digital marketing company a total grinch. Now, for the sake of contrast, let’s talk about what you should be looking for in a good digital marketing company. Here are ways to tell if your marketing company is the saint you’ve been looking for:
1: Good Digital Marketing Firms Listen
A saintly digital marketing company will, first and foremost, listen to their clients. After all, what good is a marketing firm that doesn’t listen to and fulfill their clients’ needs and wants? In short, please pay attention to the reviews and feedback your digital marketing gains from some of their clients. Look for a firm with clients that feel that they communicate well. Remember, a firm that doesn’t listen to you won’t provide you with the level of service or results you expect or want. Always make sure your marketing company listens and listens well.
2: A Saintly Digital Marketing Company Will Provide Alternatives
Whether digital, print, or television, a good marketing company should always provide you with good alternatives. In other words, they should give you a choice. Saintly digital marketing firms don’t tell you that their results are only producible in one specific way. Marketing isn’t black and white, and your digital marketing company of choice shouldn’t be, either.
3: Saint-like Marketing Companies Put a Major Emphasis on Content and User Experience
As the digital marketing world likes to continually remind us: content and user-experience are the kings of the marketing world. In short, the more content-focused your digital marketing company is, the better off you’ll be. Additionally, your digital marketing team should be well-versed in all areas of content creation. From the written word to images and video advertisements, a saintly digital marketing firm has it all.
Worried that Your Digital Marketing Company is a Grinch? Hire our Saintly Marketers Instead!
If you feel like your current marketing company is more of a grinch than a saint, then we have good news! The online marketing and SEO professionals here at Contractor Advertising are here to help! We focus on content, user experience, and are as transparent as possible with all our clients. Our marketers will offer alternatives, listen to you, and ensure that your goals are our primary focus. So, with Christmas right around the corner, now is the time to ditch the grinch and get with a saint! Contact our marketers for more information today!
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Awesome team of professionals. I highly recommend Tony and his team for Content, SEO and Website related expertise.