Do you run an essential business, such as a plumbing shop or HVAC repair company? Well, if you do, then you may find yourself wondering how to approach marketing during such a strange and tumultuous time in history. Well, thanks to the essential business marketing professionals at Contractor Advertising, you don’t have to worry any longer! With our help, you’ll be well on your way towards expertly marketing your essential business. Let’s get started!
What Is An Essential Business?
Before we get into how to market your essential business, we should probably define what one is.
What’s considered an “essential business” varies from state to state and county to county. To see if your business qualifies as essential, check your local guidelines mentioned in your stay at home order (if your state/county ever received one). However, some business types seem to qualify as essential in almost every stay at home order to date, including:
- Plumbing companies
- Construction (some areas place limits on types of construction allowed)
- HVAC contractors
- Bail bonds companies
- Grocery stores and pharmacies
- Big box stores (some with restrictions in some areas)
- Hardware stores
- Healthcare and veterinary clinics
- Garbage collection
- Post offices and private shipping businesses
- Farmers’ markets
- Agriculture and food processing
- Warehouses, food storage, and other logistics
- Transportation companies (some limits in some areas)
- Other companies that allow essential businesses to operate
Inform Your Customers That You’re Taking Steps To Protect The Health And Safety Of Them And Your Employees
Right now, people are much more cautious when approaching home services like plumbing repairs and air conditioning maintenance. Yet, people still need their emergency plumbing problems solved and their central heating system in full-operating order. So, take steps and enact precautions to help alleviate some of the risks involved. To help protect both you and your customers, show them your commitment to:
Increasing Hand Washing Time And Frequency.
Every business should have its employees washing their hands whenever they handle food or use the restroom. However, during the pandemic, it’s wise to have your employees wash their hands for 20 seconds every time they enter or leave a building.
Having Employees Wear Personal Protective Equipment (PPE).
By having your employees wear new gloves, shoe covers, and face masks whenever they enter a customer’s home or business, you help prevent spreading disease. Make sure your employees change their PPE every time they enter or exit a customer’s home or business.
Following Updates And Guidelines From The CDC.By following regular updates from the CDC and your local health authorities, you can help make both your customers and employees feel more secure on the job.
Regularly Sanitizing Equipment And Vehicles.
Sanitize your vehicles, equipment, and tools as often as possible. Doing so helps stop community transmission of the virus from customer to customer (and to your employees).
Showing your customers that you’re committed to the things mentioned above can go a long way towards helping your business maintain it’s customer base. Right now, people’s number one concern is staying safe and sanitary. So, make sure you’re doing everything you can to make them feel comfortable with your commitment to their health and safety.
Enlist The Help Of Our Online Marketing Professionals
Right now, advertising mediums like billboards, radio spots, and movie theater commercials aren’t as effective as marketing your business online. After all, several office workers and non-essential employees are now working from home, spending most of their days online. So, to help increase your calls and garner new customers, it stands to reason that your best bet for marketing is online.
Fortunately, by enlisting the services of the professional online marketers here at Contractor Advertising, you don’t have to worry about managing your business’ web presence anymore. We can handle everything from managing your website to handling your social media and more. Contact us to learn how we can market your essential business for you today!