Let’s assume you run a plumbing business, and that you’re wondering how to reach more customers in the 21st century. Well, it’s a whole lot less complicated than you’d probably think. With social media websites like Facebook, Instagram, and others, you can reach your audience faster and more affordably than ever before! That’s right, social media advertising is the new go-to platform to advertise for virtually every business. Yes, even plumbers and contractors. So, if you’re not advertising on social media, you’re missing out on a ton of potential customers. To help convince you, we’ll walk you through three different reasons that you should be advertising your business on one or more social media websites. So, without further ado, let’s get started!
Highly-Targeted Advertising on Social Media
Social media websites (like Facebook) offer their own advertisement services to help you reach potential customers on their platforms. What’s more is that, especially with Facebook, your advertisements are highly-targeted. By highly-targeted, we mean that the advertising platform on Facebook (and several other social media websites) allows you to narrow down the demographics that your advertisement targets. Some of the demographics available on Facebook and other social media giants to select from include:
- Time of day
- And more!
What’s more, is that Facebook will even provide you with the estimated number of people that fit your advertisement criteria on their platform. Cool, right?
With the ability to narrow down who gets to see your advertisements on social media, you’re more likely to get your ad in front of someone likely to use your business. You can’t necessarily say the same for TV, radio, or really any other type of advertisement platform.
Advertising On Social Media – Tuned to the User
What we mean by “tuned to the user” is that social media platforms put your advertisements in front of users wherever they are. To explain this concept with a little more clarity, let’s compare a Facebook ad to a television ad. For a potential customer to digest your television ad, they have to be watching the right channel at the right time while focusing on the television. Contrast those things with how easy it is for a social media advertisement to reach your potential audience. People use Facebook and other social media platforms everywhere they are, and at all hours of the day. Such constant use means your ad gets put in front of your customers a lot more often than any other type of advertisement platform.
The Effects of Social Media Advertising are Measurable
The third and most exciting reason you should be advertising on social media is that the effects are measurable. By measurable, we mean that you can see (on the social media platforms themselves) exactly how many people your ad reached, who engaged with it, and how many clicks it garnered over the time it was active. You can’t measure advertisements on any other platform anywhere near as effectively or in as much detail as you can on social media. If that doesn’t convince you that advertising on social media is worth the time, effort, and investment, nothing will. Other than, maybe, the fact that social media advertisements are generally more affordable than their news, radio, and television counterparts.
There you have it. Three different and distinct reasons why you should advertise your business on one or several social media platforms. From Facebook to Instagram, and everything in between, it’s always going to be worth your time, money, and effort. However, if you don’t have the time to handle advertising on social media, then you can always contact the social media managers at Contractor Advertising. We’d be more than happy to manage all of it for you. So, what are you waiting for? Get out there and get your social media advertisement campaign going today! Or, again, if you’d rather, you can always contact us today to learn more about how we can do it for you instead.