Voice searches are starting to seriously dominate the marketplace. In fact, 40% of adults use voice search at least once a day (and comScore estimates 50% of all searches will be voice searches by 2020)! In other words, if you're not optimizing for voice searches, then you're potentially missing out on nearly half of all possible traffic to your website!… Read More
When it comes to SEO (Search Engine Optimization), your site copy (content) is king. But, just like with every other aspect of SEO, there is a wrong and right way to go about optimizing your copy for search engine performance. In fact, copy is so important to SEO, that the SEO experts here at Contractor Advertising have put together a… Read More
All right, so you've done it. You took the time to create high-quality content that your users were looking for and supplied the answers to their questions. Best of all, you made sure that your content resonates with users and search engines, but there is one small problem. Your pages are still not ranking. If this sounds like something you… Read More
If your business has a website, then you've most likely found yourself asking: "Do I need SEO?" Well, before we can answer that, we should first explain what SEO means. SEO, or Search Engine Optimization, is the process of optimizing your website for search engine performance. Easy enough to understand, right? But, is it necessary for your business? The short… Read More
To delete or revise old content, that is the question. Well, at least that should be the question buzzing about in any decent SEO copywriter's brain, especially since the vast majority of us are still stuck at home due to the COVID-19 outbreak. So, while you're following your local shelter in place order, why not take a look at some… Read More
Do you run an essential business, such as a plumbing shop or HVAC repair company? Well, if you do, then you may find yourself wondering how to approach marketing during such a strange and tumultuous time in history. Well, thanks to the essential business marketing professionals at Contractor Advertising, you don't have to worry any longer! With our help, you'll… Read More
On search engines (like Google, Yahoo, and Bing), every listing has a title and description. Those titles and descriptions help searchers find the online information they're looking for. In other words, a webpage's title and description are the first impressions a user gets about the content on your website. So, it stands to reason that optimizing your titles and descriptions… Read More
Upgrading your website is almost always advisable. However, certain situations warrant an upgrade or update more than others. What are those situations? Well, we're glad you asked! Here at Contractor Advertising, we feel that there are five primary reasons to consider upgrading your website in 2020. Those reasons include: 1: Your site doesn't accurately reflect your brand 2: It uses… Read More
Did Google push a secret update last weekend? Well, several SEOs seem to think so. Several SEO blogs and websites have been reporting wild fluctuations in rankings across Google. However, before we get into the details of what those agencies are reporting, we need to start with a caveat: Google Constantly Updates The Search Algorithm While it's true that Google… Read More
According to a study done by the CXL Institute, displaying star ratings in the results page can increase click-through by as much as 35%! That's right! Something as simple as having stars next to your company name increases the likelihood of someone clicking through to your site by as much as 35%. That's a significant improvement over sites without stars.… Read More
Voice searches are starting to seriously dominate the marketplace. In fact, 40% of adults use voice search at least once a day (and comScore estimates 50% of all searches will be voice searches by 2020)! In other words, if you're not optimizing for voice searches, then you're potentially missing out on nearly half of all possible traffic to your website!… Read More
When it comes to SEO (Search Engine Optimization), your site copy (content) is king. But, just like with every other aspect of SEO, there is a wrong and right way to go about optimizing your copy for search engine performance. In fact, copy is so important to SEO, that the SEO experts here at Contractor Advertising have put together a… 
All right, so you've done it. You took the time to create high-quality content that your users were looking for and supplied the answers to their questions. Best of all, you made sure that your content resonates with users and search engines, but there is one small problem. Your pages are still not ranking. If this sounds like something you… 
If your business has a website, then you've most likely found yourself asking: "Do I need SEO?" Well, before we can answer that, we should first explain what SEO means. SEO, or Search Engine Optimization, is the process of optimizing your website for search engine performance. Easy enough to understand, right? But, is it necessary for your business? The short… 
To delete or revise old content, that is the question. Well, at least that should be the question buzzing about in any decent SEO copywriter's brain, especially since the vast majority of us are still stuck at home due to the COVID-19 outbreak. So, while you're following your local shelter in place order, why not take a look at some… 
Do you run an essential business, such as a plumbing shop or HVAC repair company? Well, if you do, then you may find yourself wondering how to approach marketing during such a strange and tumultuous time in history. Well, thanks to the essential business marketing professionals at Contractor Advertising, you don't have to worry any longer! With our help, you'll… 
On search engines (like Google, Yahoo, and Bing), every listing has a title and description. Those titles and descriptions help searchers find the online information they're looking for. In other words, a webpage's title and description are the first impressions a user gets about the content on your website. So, it stands to reason that optimizing your titles and descriptions… 
Upgrading your website is almost always advisable. However, certain situations warrant an upgrade or update more than others. What are those situations? Well, we're glad you asked! Here at Contractor Advertising, we feel that there are five primary reasons to consider upgrading your website in 2020. Those reasons include: 1: Your site doesn't accurately reflect your brand 2: It uses… 
Did Google push a secret update last weekend? Well, several SEOs seem to think so. Several SEO blogs and websites have been reporting wild fluctuations in rankings across Google. However, before we get into the details of what those agencies are reporting, we need to start with a caveat: Google Constantly Updates The Search Algorithm While it's true that Google… 
According to a study done by the CXL Institute, displaying star ratings in the results page can increase click-through by as much as 35%! That's right! Something as simple as having stars next to your company name increases the likelihood of someone clicking through to your site by as much as 35%. That's a significant improvement over sites without stars.…