What Are Google Business Profile Posts And Are They Important? March 12, 2025 Google Business Profile Posts are a great way to improve your local business’s SEO (Search Engine Optimization). These short posts can increase your site traffic and help grow your web presence. They also may improve your standings with Google Voice Search results! Let’s explore just what Google Business Profile Posts...... Read more »

Checking Content for Readability March 5, 2025 The easier your copy is to read, the better off you’ll be. Why? Because search engines cater to users, not site owners and content creators. It was possible to stuff your copy with spammy language and rank well on Google and other search engines in the past. This is no...... Read more »

Canonical Links Best Practices February 26, 2025 Canonical linking is a great way to avoid penalties for duplicate content on your site while ensuring you retain all ranking factors from the same pages. The same content on your site usually isn’t intentional, but it always happens. We’ll review the best practices for building canonical links and a...... Read more »

On Page SEO Factors – What To Know February 19, 2025 So, let’s say you’ve designed, developed, and launched a website for you or your business, and you want to rank well on Google and other search engines. Seems simple enough, right? In a perfect world, you would create content for a website. Then, search engines would automatically direct users to...... Read more »

How To Safeguard Your Clients from Your Competitors February 12, 2025 This article will explore several strategies you can adopt to help safeguard your clients from competitors. Unfortunately, one of the most common ways businesses seek out new customers is by attempting to “snipe” them away from their competitors. For example, let’s assume you run a plumbing business and that your...... Read more »

Web Accessibility – What Does it Mean and Why is it Important? February 5, 2025 You may have heard the term “web accessibility” around the internet lately. But what does “web accessibility” mean, and is it important for SEO? In this article, we’ll break down precisely what web accessibility is, how to optimize a website, and why it’s essential for your website’s search engine performance....... Read more »

Writing Impactful Meta Titles And Meta Descriptions January 29, 2025 Every listing has a title and description on search engines (like Google, Yahoo, and Bing). Those titles and descriptions help searchers find the online information they want. In other words, a webpage’s title and description are the first impressions a user gets about the content on your website. So, it...... Read more »

Delete or Revise? How to Do an SEO Boosting Content Cleanup January 22, 2025 Deleting or revising old content is the question. Well, at least that should be the question in any decent SEO copywriter’s brain, especially since most of us are still stuck at home due to the COVID-19 outbreak. So, while following your local shelter-in-place order, why not look at some of...... Read more »

XML Sitemap for Videos – Why They’re Important January 15, 2025 As discussed in previous posts, XML Sitemaps are essential and provide search engines like Google with the information they need to index your website content appropriately. But, what we haven’t discussed before are XML sitemaps for videos. Did you know that Google and other search engines also want you to...... Read more »

Do Facebook Ads Work? January 8, 2025 When answering this question about Facebook ads, there are opinions from both sides. Some businesses praise the effectiveness of Facebook ads. At the same time, most report that the advertising platform did not pay off for them. We think the reality is somewhere in between the two. Facebook ads can...... Read more »

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