Contractor Advertising Blog

Not Advertising on Social Media? Don’t Miss the Boat

Let's assume you run a plumbing business and that you're wondering how to reach more customers in the 21st century. Well, it's a whole lot less complicated than you'd probably think. With social media websites like Facebook, Instagram, and others, you can reach your audience faster and more affordably than ever before! That's right. Social media advertising is the new… Read More

SEO Copywriting Checklist

Your site copy (content) is king when it comes to SEO (Search Engine Optimization). Your site copy (content) is king. But, just like with every other aspect of SEO, there is a wrong and proper way to go about optimizing your copy for search engine performance. Copy is so important to SEO that the SEO experts here at Contractor Advertising have… Read More

Intent-Based Keywords – The Basics

We all know that keywords are the foundation of SEO (Search Engine Optimization) and search in general. However, many of us fail to realize that search engines care more about the keyword's actual intent, even more than the exact keyword being used. So, let's take a look at the basics behind what an intent-based keyword looks like and how to… Read More

Do You Need SEO?

SEO Niche Banner If your business has a website, you've most likely asked: "Do I need SEO?" Before we can answer that, we should first explain what SEO means. SEO, or Search Engine Optimization, is the process of optimizing your website for search engine performance. Easy enough to understand, right? But, is it necessary for your business? The short answer here is "yes."… Read More

On Page SEO Factors – What To Know

SEO Banner So, let's say that you've designed, developed, and launched a website for you or your business, and you want to rank well on Google and other search engines. Seems simple enough, right? In a perfect world, you would create content for a website. Then, search engines would automatically direct users to your well-crafted and informative business. However, that isn't really… Read More

All About Featured Snippets

google algorithm Google has changed a lot since it first launched. While ranking in organic search results is still very important, many other aspects of Google's search engine results pages (SERPs) have become valuable places to snag extra search traffic. This post will cover featured snippets, how they can drive traffic to your site, and how you can rank for them. What… Read More

Ranking, Crawling, and Indexing – The Functionality of Search Engines

Crawl, Index, Rank search engine infographic Search engines exist to find and organize content across the web to deliver the most relevant content to a user given their search query. Think of a search engine as an answering machine. A user asks a question, and the search engine tries to find the best content that answers that question. Search engines find and rank. You can break… Read More

What are Google My Business Posts and are they Important?

Google My Business Post Banner Google My Business Posts are a great way to improve your local business's SEO (Search Engine Optimization). These short posts can increase your site traffic and help grow your web presence. They also may improve your standings with Google Voice Search results! Let's explore just what Google My Business Posts are and exactly how they can help improve your SEO,… Read More

Writing Impactful Meta Titles And Meta Descriptions

Every listing has a title and description on search engines (like Google, Yahoo, and Bing). Those titles and descriptions help searchers find the online information they're looking for. In other words, a webpage's title and description are the first impressions a user gets about the content on your website. So, it stands to reason that optimizing your titles and descriptions… Read More

Canonical Links Best Practices

Canonical linking is a great way to avoid penalties for duplicate content on your site while making sure that you retain all ranking factors from duplicate pages. Duplicate content on your site usually isn't intentional, but it happens all the time. We'll go over the best practices for building canonical links and a few things to avoid when you're dealing… Read More