Google Search Console (GSC) is a free and beneficial tool that you can use to monitor and gauge the performance of your website. Google Search Console, especially when paired with Google Analytics, can provide valuable insight regarding the status of your domain in Google's search index. It can also help you find and fix any potential issues and errors. Let's… Read More
1 - Embrace our New and Improved AI Overlords 2023 is right around the corner. It already seems like artificial intelligence (AI) has begun its complete takeover and dominance of the digital marketing world. AI-powered tools and machines now shape the future of almost every aspect of consumer life, and they're not limited to menial tasks alone. In fact, due… Read More
The holidays have arrived! It's tempting to take your foot off the marketing gas to spend time with your family and loved ones. While spending time with your family is all well and good, don't let the onset of the holidays distract you from your business. Otherwise, you risk your competitors taking advantage of your distraction and pulling ahead of… Read More
Christmas is right around the corner! So, now is the time to ask yourself: "Is my digital marketing company more of a grinch or a saint?" Well, to help you answer that question, let's break down what we feel makes a company more of a grinch and what makes a company more of a saint in detail. Then, you can… Read More
Thanksgiving is almost here! While it's easy to get wrapped up in the festivities surrounding the day, remember that Thanksgiving is one of the biggest travel days of the year. To quote a famous fictional mother (Peggy Hill of King of the Hill): The day before Thanksgiving is, in my opinion, one of the busiest travel days of the year.… Read More
As we've discussed, a Google My Business (GMB) profile is all but necessary for any business with a website. So, a well-made Google My Business profile can grow your customer base, whether you're a carpenter, plumber, HVAC technician, lawyer, or bail bonds agency. However, the Google My Business platform has a ranking system just like any other online search ecosystem.… Read More
Upgrading your website is almost always advisable. However, certain situations warrant an upgrade or update more than others. What are those situations? Well, we're glad you asked! Here at Contractor Advertising, we feel five primary reasons to consider upgrading your website in 2020. Those reasons include the following: 1: Your site doesn't accurately reflect your brand 2: It uses outdated… Read More
Featured snippets are growing in popularity because they are easy to read and can provide a trusted answer without a user having to leave the search results page for their query. While they are still popular among text searches, featured snippets are a favorite of digital assistants as well because they are easy to say out loud and almost always… Read More
You've likely heard that your website could benefit from SEO (Search Engine Optimization). However, that doesn't mean that you necessarily know exactly what that entails in its entirety. Furthermore, even if you do know a little about SEO, chances are you don't have time to deal with the constantly changing factors and requirements that proper SEO involves. Enter the SEO… Read More
This article will explore several different strategies you can adopt to help safeguard your clients from your competitors. Unfortunately, one of the most common ways businesses seek out new customers is by attempting to "snipe" them away from their competitors. For example, let's assume you run a plumbing business and that your company tends to do quite well in the… Read More
Google Search Console (GSC) is a free and beneficial tool that you can use to monitor and gauge the performance of your website. Google Search Console, especially when paired with Google Analytics, can provide valuable insight regarding the status of your domain in Google's search index. It can also help you find and fix any potential issues and errors. Let's… Read More
1 - Embrace our New and Improved AI Overlords 2023 is right around the corner. It already seems like artificial intelligence (AI) has begun its complete takeover and dominance of the digital marketing world. AI-powered tools and machines now shape the future of almost every aspect of consumer life, and they're not limited to menial tasks alone. In fact, due… 
The holidays have arrived! It's tempting to take your foot off the marketing gas to spend time with your family and loved ones. While spending time with your family is all well and good, don't let the onset of the holidays distract you from your business. Otherwise, you risk your competitors taking advantage of your distraction and pulling ahead of… 
Christmas is right around the corner! So, now is the time to ask yourself: "Is my digital marketing company more of a grinch or a saint?" Well, to help you answer that question, let's break down what we feel makes a company more of a grinch and what makes a company more of a saint in detail. Then, you can… 
Thanksgiving is almost here! While it's easy to get wrapped up in the festivities surrounding the day, remember that Thanksgiving is one of the biggest travel days of the year. To quote a famous fictional mother (Peggy Hill of King of the Hill): The day before Thanksgiving is, in my opinion, one of the busiest travel days of the year.… 
As we've discussed, a Google My Business (GMB) profile is all but necessary for any business with a website. So, a well-made Google My Business profile can grow your customer base, whether you're a carpenter, plumber, HVAC technician, lawyer, or bail bonds agency. However, the Google My Business platform has a ranking system just like any other online search ecosystem.… 
Upgrading your website is almost always advisable. However, certain situations warrant an upgrade or update more than others. What are those situations? Well, we're glad you asked! Here at Contractor Advertising, we feel five primary reasons to consider upgrading your website in 2020. Those reasons include the following: 1: Your site doesn't accurately reflect your brand 2: It uses outdated… 
Featured snippets are growing in popularity because they are easy to read and can provide a trusted answer without a user having to leave the search results page for their query. While they are still popular among text searches, featured snippets are a favorite of digital assistants as well because they are easy to say out loud and almost always… 
You've likely heard that your website could benefit from SEO (Search Engine Optimization). However, that doesn't mean that you necessarily know exactly what that entails in its entirety. Furthermore, even if you do know a little about SEO, chances are you don't have time to deal with the constantly changing factors and requirements that proper SEO involves. Enter the SEO… 
This article will explore several different strategies you can adopt to help safeguard your clients from your competitors. Unfortunately, one of the most common ways businesses seek out new customers is by attempting to "snipe" them away from their competitors. For example, let's assume you run a plumbing business and that your company tends to do quite well in the…