Contractor Advertising Blog

Not Advertising on Social Media? Don’t Miss the Boat

Let's assume you run a plumbing business, and that you're wondering how to reach more customers in the 21st century. Well, it's a whole lot less complicated than you'd probably think. With social media websites like Facebook, Instagram, and others, you can reach your audience faster and more affordably than ever before! That's right, social media advertising is the new… Read More

OK Google, How Do I Optimize for Voice Search?

Voice searches are starting to seriously dominate the marketplace. In fact, 40% of adults use voice search at least once a day (and comScore estimates 50% of all searches will be voice searches by 2020)! In other words, if you're not optimizing for voice searches, then you're potentially missing out on nearly half of all possible traffic to your website!… Read More

September 2019 Google Core Update

On the 24th of September 2019, Google began to roll-out its third core update of the year. They pre-announced the update in June, which seems to be their standard operating procedure these days. Since this is a core update planned for global application, all markets and search engines will be affected. Google's New 2019 Core Update Communication Strategy This year,… Read More

How To Safeguard Your Clients from Your Competitors

In this article, we'll explore the several different strategies you can adopt to help safeguard your clients from your competitors. Unfortunately, one of the most common ways that businesses seek out new customers is by attempting to "snipe" them away from their competitors. For example, let's assume you run a plumbing business and that your company tends to do quite… Read More

How to Install a New Toilet

Did you know that installing a new toilet is something almost any mildly handy person can do on their own? Well, it is! Installing a new toilet is a relatively easy task, and, with the proper instruction, almost anyone can do it. In fact, it's probably easier than you'd expect. So, without further ado, let's get into the different steps… Read More

DIY Furnace Maintenance

DIY furnace maintenance banner image featuring cartoon woman maintaining her furnace Winter is right around the corner! With the winter season comes colder weather and an increase in how often you use your furnace. Before the cold weather arrives and you start using your furnace on the daily, it is a good idea to perform full-fledged furnace maintenance. Luckily, furnace maintenance is something almost every homeowner can do themselves. In this… Read More

How to Disinfect Your Dishwasher

Have you ever opened your dishwasher to find that it smells worse than the dirty dishes you expect it to clean? If you have, then you most likely need to disinfect your dishwasher. But that begs the question: how? Let's break it down. Step 1 - Disinfect All Removable Parts The first step towards a disinfected dishwasher is to remove… Read More

How to Rid Your Home of Drain Odor

Let's set a scene: you enter your bathroom, kitchen, or laundry room to do some chores when you're suddenly overwhelmed by an offensive, and seemingly unidentifiable, odor. If you can't find a source of the odor after looking in the usual places (garbage, cat box, etc.), then the culprit is, most likely, your drains. As strange as it sounds, your… Read More

Why Responding to Negative Reviews is Imperative

Everyone understands that user reviews are important. However, several website and business owners flat out neglect to engage with the users that do leave reviews. That's not a good thing. Simply responding to bad (or even good) reviews can go a long ways towards showing your customers that you care about their experience. However, that begs the question: Why is… Read More

Ranking, Crawling, and Indexing – The Functionality of Search Engines

Crawl, Index, Rank search engine infographic Search engines exist to find and organize content across the web to deliver the most relevant content to a user given their search query. Think of search engine as an answering machine. A user asks a question, and the search engine tries to find the content that answers that question the best. How search engines find and rank content can… Read More