Contractor Advertising Blog

Optimizing Your Images for SEO

Image Optimization One often overlooked aspect of SEO (Search Engine Optimization) is the image. Anyone who has ever made a piece of content for the web has found themselves wondering if their piece needs an image. Well, the short answer is yes. Almost every type of web content will perform better on search engines if it has an image. And, if you… Read More

Google Features: Paid Vs Unpaid

Some of Google’s features are free, others must be paid for. Google has created a massive advertising platform begging to be utilized by contractors. Contractor Advertising is here to break it all down. Some pieces of the Google platform are free. You can get to the top of organic Google results, get put in the Google Local Pack, and run… Read More

Intent-Based Keywords – The Basics

We all know that keywords are the foundation of SEO (Search Engine Optimization) and search in general. However, what many of us fail to realize is that search engines care more about the actual intent behind the keyword even more than they care about the exact keyword being used. Let's take a look at the basics behind what exactly an… Read More

Pay Per Click Ads for Contractor Marketing

What is pay per click advertising? How can it benefit me as a contractor? Contractor-Advertising is here to answer all your pay per click questions. Pay Per Click advertising is a great way to target a specific audience, making it ideal for contractors. With pay per click, you don’t pay when a viewer sees your ad. Instead, you only pay… Read More

Snapchat Paid Ads: Tips and Strategies to Maximize Campaigns

Snapchat is a huge audience. Snapchat averages 200 million users a day, and these users watch a total of 10 billion videos every day. From a marketing perspective, it is incredibly important that your business advertises to these users. Snapchat also has a very different style than other social medias. On Snapchat, everything is temporary. This encourages users to be… Read More

June 2019 Google Broad Core Update – An Exploration

As reported by Search Engine Land, and Dany Sullivan at Google themselves, the most recent Google Broad Core Update finished rolling out June 8, 2019. The update began rolling out on June 3, 2019 and took 5 days to finish fully updating across the globe. What is a Google Broad Core Update? A Broad Core Update at Google is simply… Read More

Instagram Paid Ads: Where to Start

Social media marketing is becoming one of the most important ways to advertise. With so many users checking their Instagram every day, you're missing a piece of the market if you aren't advertising to them. Instagram ads are placed in users home feed and between story posts from users they follow. Instagram ads have large viewership, they're low cost, and… Read More

Creating a Leave a Review Link Through Google

Acquiring legitimate positive reviews for your website or business is SEO gold! The more positive reviews you have, the more likely your site and/or business will obtain a positive review authority score from Google and other search engines. But, getting your customers and site visitors to leave you a review can be a mildly complicated process. You used to have… Read More

Contractor Marketing Tips and Strategies for 2019

It’s 2019 and times are changing. People use the internet differently than they used to, and because of this advertising has to adapt to keep up. That means that your advertising strategy needs to constantly change and evolve. Luckily, the marketing experts here at Contractor-Advertising are here to help and provide the best marketing tips for contractors in 2019. Content… Read More

SEO Copywriting Checklist

When it comes to SEO (Search Engine Optimization), your site copy (content) is king. But, just like with every other aspect of SEO, there is a wrong and right way to go about optimizing your copy for search engine performance. In fact, copy is so important to SEO, that the SEO experts here at Contractor Advertising have put together a… Read More