Contractor Advertising Blog

Snapchat Paid Ads: Tips and Strategies to Maximize Campaigns

Snapchat is a huge audience. Snapchat averages 200 million users a day, and these users watch a total of 10 billion videos every day. From a marketing perspective, it is incredibly important that your business advertises to these users. Snapchat also has a very different style than other social medias. On Snapchat, everything is temporary. This encourages users to be… Read More

June 2019 Google Broad Core Update – An Exploration

As reported by Search Engine Land, and Dany Sullivan at Google themselves, the most recent Google Broad Core Update finished rolling out June 8, 2019. The update began rolling out on June 3, 2019 and took 5 days to finish fully updating across the globe. What is a Google Broad Core Update? A Broad Core Update at Google is simply… Read More

Creating a Leave a Review Link Through Google

Acquiring legitimate positive reviews for your website or business is SEO gold! The more positive reviews you have, the more likely your site and/or business will obtain a positive review authority score from Google and other search engines. But, getting your customers and site visitors to leave you a review can be a mildly complicated process. You used to have… Read More

Contractor Marketing Tips and Strategies for 2019

It’s 2019 and times are changing. People use the internet differently than they used to, and because of this advertising has to adapt to keep up. That means that your advertising strategy needs to constantly change and evolve. Luckily, the marketing experts here at Contractor-Advertising are here to help and provide the best marketing tips for contractors in 2019. Content… Read More

Google March Broad Core Update – Florida 2 Update News

Florida 2 Update According to Mr. Danny Sullivan at Google, the search engine giant has launched its March 2019 Broad Core Update (dubbed "Florida 2") as of March 30th, 2019. This was a large core algorithm update that may carry some search engine result fluctuations with it. Let's dive into what has changed and what has remained the same with this recent core… Read More

What is Review Gating and How Does it Affect your Brand

review gating info graphic Review Gating is the process of filtering candidates before asking them to leave you a review. The way companies usually do this is by sending their customers an email that first asks if they had a positive or negative experience with their company. If the customer had a positive experience then they are invited to leave a public review on… Read More

Duplicate Content

Duplicate content is described as content that appears on the Internet in more than one place. The "one place" this refers to is a location with a unique website address or URL so, if your site has the same content at more than one web address you have duplicate content. The reason that this can cause problems is that if… Read More

Canonical Links and What They Mean for SEO

When you post duplicate content on your website it could create a large variety of problems for search engines and in turn, hurt your page rankings. We suggest avoiding duplicate content on your website for three main reasons: Search engines will not know which version of the page to include in the index and which one to exclude. Search engines… Read More

How to Resonate with Users and Search Algorithms

If you are hoping to have your website rank well on Google and other search engines online, you will want your website to be understood easily by indexing robots. These indexing robots are usually called "spiders" and they are the ones that scan for relevant search results. When your focus of the page is easily apparent to these search spiders… Read More

What is Google My Business and How Can it Contribute to SEO?

The first step in your advertising strategy should always be to claim and verify your listing on Google My Business. Getting your business listed on Google My Business is a huge part of making your site more likely to show up in Google's Local Pack, Google Maps, and is necessary for your business to have a knowledge panel in Google's… Read More