Contractor Advertising Blog

How to Resonate with Users and Search Algorithms

If you are hoping to have your website rank well on Google and other search engines online, you will want your website to be understood easily by indexing robots. These indexing robots are usually called "spiders" and they are the ones that scan for relevant search results. When your focus of the page is easily apparent to these search spiders… Read More

What is Google My Business and How Can it Contribute to SEO?

The first step in your advertising strategy should always be to claim and verify your listing on Google My Business. Getting your business listed on Google My Business is a huge part of making your site more likely to show up in Google's Local Pack, Google Maps, and is necessary for your business to have a knowledge panel in Google's… Read More

Mobile-First Indexing SEO

seo Search engines online along with Google are constantly trying to adapt to their user's needs. They work hard to make the experience as best as possible for their people who use their site to search for services or products near them. Seeing as now more than half of the traffic generated on search engines comes from phones and tablets, mobile-first… Read More

Mobile-First Indexing and What it Means for SEO

Google and other search engines are constantly trying to adapt to user behavior trends and considering that more than half of search traffic is now from tablets and phones, mobile-first indexing will soon be the norm. Mobile-first indexing has a lot of business owners wondering what this means for their sites. Will they have to change their entire site? Will… Read More

On Page SEO and What It Can Do For Your Business

Most clicks result from the first page of a search engine results page (SERP). Naturally, this means that you want your business to show up on the first page and as close to the top of a SERP as possible. The question is how you make that happen when there are multiple other businesses in your area that offer similar… Read More

Structured Data and Schema and What It Does For SEO

seo Structured Data and is the result of collaboration between many different search engine companies such as Google, Bing, Yahoo !, and Yandex to help developers provide information in their pages that search engines can understand and therefore provide the most relevant content to a user when they search for something. There are many advantages to including structured data in… Read More

How To Get Customers From Yelp

Yelp is as beneficial for businesses as it is for customers. Salons, restaurants, and stores all benefit from having a Yelp profile. Yelp is the most popular online source for customers finding more information about local businesses. New and established businesses can find several methods to increase your online presence and to attract more customers. Here are just some of… Read More

How To Get Started With Google Ads

Advertising online with Google Ads and Adwords has proven to be a very effective way of reaching new clients. However, before getting started, it is necessary that you understand how to use Google Ads and Adwords effectively so as to maximize the returns thereof and avoid costly mistakes. Google Ads is an online advertising serving that is operated and maintained… Read More

Optimize Email For Today’s Marketplace

Email is the most powerful marketing channel in terms of ROI, returning $38 for every $1 spent. It converts 40 times as many customers as social media. Developing a great email campaign boosts sales and grows your audience. However, with today's evolving technology and crowded marketplace you can't be sure your campaign is working effectively. How do you get the… Read More

CEO of NextDoor Steps Down to Take Board Seat

Nirav Tolia, CEO of NextDoor Nirav Tolia, a co-founder and the current CEO of the social media website and platform called NextDoor has decided to step down. On July 25, 2018, Tolia sent his staff an email that dictated his decision to start looking for a replacement for CEO so that he could move to a more “active” role as a chairman of the board… Read More