Okay, stars are clearly important. But, that begs a couple of questions: why do they have such a strong effect, and how do you get stars to show on your site’s search listing? We’ll answer each of them one at a time. Let’s get started!
Why do star ratings have such a strong effect on users?Star ratings have such a strong effect on users because we’ve all conditioned ourselves to view numbered ratings as a way to determine the quality of the service we’ll receive from a particular business. However, the precise reasons behind why we’re generally all attracted to star ratings on various online resources and shopping sites are incredibly complicated. In short, search users view star ratings as incredibly strong trust symbols, enticing them to trust businesses with stars over ones without.
To learn more about why people trust star ratings so much, check out this article on social proof and trust influences. It goes into a little bit more detail on trust signals and what makes review stars so important.
How do you get stars on your site’s search engine listing?Getting stars on your site’s listing on Google and other search engines are, generally, as easy as providing the correct structured data to the search engine. To do so, you can use various types of schema markup code.
What is markup code, you ask? Well, markup code is just computer code that tells search engines what’s on a particular webpage. For example, if you run a plumbing business online, then your markup code tells Google and other search engines things like:
- What type of business you run
- Where your business is
- What services you provide
- The cost of your services
- Your hours of operation
- And more!