You’ve likely heard that your website could benefit from SEO (Search Engine Optimization). However, that doesn’t mean that you necessarily know exactly what that entails in its entirety. Even if you do know a little about SEO, chances are you don’t have time to deal with the constantly changing factors and requirements that proper SEO involves. Enter the SEO company.
Not All SEO Companies are Created Equal
If you decided to use an SEO company to handle the optimization of your website, it’s a good idea to note that not all SEO companies are created equal. There are two general types of SEO companies that you’re likely to run into when doing your research; general SEO companies and niche (specialty) SEO companies. While a general company may handle your basic SEO, they will fall flat when compared to a niche SEO company.
What Is So Special About a Niche SEO Company?
A niche SEO company is going to have a greater understanding of your market area. The marketers that work for niche SEO companies (like us here at Contractor Advertising) fully understand the market niche that they operate within. For example, if you run a plumbing website and hire an SEO company that specializes in contractor or plumbing SEO, then you’ll get more conversions than you would have gone with a cheaper, general SEO company. Why is that? Because the niche company will know your audience better than the general company will. Knowing your audience well means that a niche company will be able to tailor your on-page SEO factors to fit your audience better than a general company would be able to.
Quality Over Quantity
You may find yourself asking: “Why does it matter if the niche company knows my market when the general company can generate more results for less money?” And the answer is quantity over quality. A niche SEO company will know your audience well. Because of this, they will be able to focus your marketing efforts on consumers that are already interested in your types of services. As they say, traffic is king. However, the kinds of traffic you generate are more important than the raw number of site visitors you receive. An infinite number of visitors doesn’t mean anything if you aren’t gaining customers from that traffic. A niche SEO company will target your audience so that you will receive more conversions from the traffic you generate than you would by using a general SEO company.
Niche SEO Companies Utilize Specialists Rather than Generalists
A niche SEO company will utilize specialists for all areas of your SEO rather than a generalist that handles it all by themselves. The general types of team members that niche companies utilize are:
A Content Author – Niche SEO companies will always have at least one professional content author whose entire job is to develop your company’s voice and produce engaging content that speaks directly to your target audience.
A Technical SEO Professional – Niche companies, will often utilize the services of a technical SEO professional. This team member handles all the nitty-gritty details with SEO, including things like page speed, image optimization, and more. Technical SEO professionals also often help with developing the website theme and design.
A Social Media Professional – Niche SEO companies always use a reliable social media professional. This team member handles your company’s social media presence on sites like Facebook and Instagram. The social media professional will also often help with tasks like link building and your online reputation on review sites.
Decided to Hire a Niche SEO Company? Well, You’ve Found One!
So, you’ve decided you want to hire an SEO company to handle your business’s online presence? Well, then you’ve come to the right place! The SEO Professionals here at Contractor Advertising are some of the best in the business! We have years of experience handling SEO for contractors and construction businesses worldwide, and we come highly recommended by our many satisfied customers. Fill out the form below today!
Get A Free Web Marketing Analysis
Awesome team of professionals. I highly recommend Tony and his team for Content, SEO and Website related expertise.