Pay Per Click (PPC) Services
Pay Per Click Advertising (PPC) is all about creativity and data management. It is about spending more where it’s profitable and staying away from big money sinks. Pay per click advertising is where a business pays a search engine showing their ad for every time a customer clicks on the ad. Whether building a new account from the ground up or taking over an existing account, our PPC experts use every tool at our disposal to help you.
PPC Campaign Audits
At Contractor-Advertising, we can help you optimize your pay per click results by eliminating erroneous clicks and increasing your ROI. We can perform a comprehensive pay per click audit that will give you insights into your competitive landscape and also show you where you can potentially increase your company’s pay per click performance. Every pay per click audit is unique, we work with your company to customize our audit. However, we do follow the Contractor-Advertising 5 Step Audit Plan as a general guide.
- Client Meeting
We will meet with you and discuss your goals for your pay per click campaign and what insights you are looking to gain from our audit.
- Collect Baseline Data
We will track your current PPC campaign for one month in order to determine how your campaign is performing.
- Pay Per Click Campaign Analysis
The Contractor-Advertising team of PPC experts will analyze your PPC campaign and accounts using tracking data, current and past analytics, keyword analysis, and analysis of your landing pages.
- Our Recommendations
We will provide insights and analysis of your PPC campaign with recommendations for how you could improve your campaign.
- Questions and Answers
We will go over all of our findings with you, provide advice, and answer any questions you come up with!
After our audit is completed, you will have all the knowledge necessary to follow our recommendations and optimize your PPC. However, you can also choose to let the experts here at Contractor-Advertising to handle your pay per click campaigns. Our team has extensive niche specific knowledge of PPC and years of experience.
Google Ad Campaign Management
Google Ads, previously called Google AdWords, are the top platform for paid advertising, meaning it’s an efficient way for you to reach potential customers. With Google Ads, you choose a daily budget for your campaign and can target your campaign using location, keywords, etc. Google Ads will get your business more leads which you can convert to sales. At Contractor-Advertising, we can work with you whether you are new to Google Ads or if you already have an existing campaign that needs some fine tuning. We can also help you improve the Quality Score of your ad campaign.
Bing Ad Management
Similar to Google, Bing runs paid pay per click ads on their search engine. Bing makes up 17% of the search engine market, so if you’re not advertising on Bing then you are missing out on potential customers. Bing Ads are a good way to generate leads and sales and expand your online presence. Because there are fewer people using Bing Ads, you don’t have to pay nearly as much to advertise as you do with other search engine ads. Bing Ads are an efficient and cost effective way to reach a portion of the search engine market that is typically forgotten about. With Bing, you can target a specific audience for your ad. You can market your ad based on location, type of device used to search, demographic, or what time of day it is. These functions offer flexibility to make sure your ad is seen by the people most likely to hire you. At Contractor-Advertising, we use professional analytics to analyze your sales funnel, lead to sale ratio, and your website visit to lead ratio. We use all this information to create a flawless Bing Ad campaign that is tailored to your business and advertising goals.
Mobile Ad Campaigns
Mobile searches are constantly increasing in popularity. Because of this, it’s important that your business is represented on mobile advertising as well. Over half of internet traffic is from mobile device which is why it’s critical for your brand to be accessible on mobile. Here at Contractor-Advertising, we can help you create a mobile friendly PPC landing page and put a click to call extension on your mobile ads. Things like these will help to optimize your mobile advertising campaigns. We can also make you a responsive website so that your entire site and all its pages translate beautifully across all devices.
Remarketing is where ads are targeted to people who have visited your site but didn’t necessarily make a purchase or contact you. These ads are shown to consumers while they browse elsewhere on the internet, that way they keep being reminded of your company. This is incredibly useful because most customers will look at multiple websites before hiring an industry professional. This turns visitors who looked elsewhere into potential leads and sales. Remarketed ads can be run through Google, Facebook, twitter, and Instagram. Contractor-Advertising specializes in both remarketing and retargeting. Remarketing is where an ad is shown to someone who already visited, and left, your website. Retargeting is typically done using email, by sending an email campaign to potential customers whose information has been collected through a web form. Contractor-Advertising specializes in both remarketing and email blasts and can help design a marketing strategy perfect for your business.
Display advertising is a unique form of online marketing that can be highly variable. Display marketing relies on media such as images or audio in order to convey your marketing message. Display ads are run through the Google Display Network. Display ads pop up on other websites and can funnel potential customers back to your website. They are typically seen on sites like news, blogs, or weather reporting sites. At Contractor-Advertising, our team of display ad professionals focus on four main aspects to drive your successful display marketing campaign.
- Your Ad Goal
This is usually something along the lines of raising awareness of your brand or funneling users back to your website.
- The Targeting
We like to market your ad to the audience most likely to convert to being your customer. We do this by targeting the ad to people interested in your service or people in your area.
- The Imagery
It is critical that consumers find your ad visually appealing. Our professional in-house design team will create the perfect ad to fit your campaign goals.
Our professional analytics crew will be monitoring, adjusting, and optimizing your ad using professional analytics tools.
The heart of Contractor-Advertising’s service is analytics and tracking, and that applies strongly to our display advertising services. We will provide you with monthly; easy to understand reports with everything you need to know about how your display advertisement is performing.
LinkedIn Ad Campaigns
LinkedIn is a great resource to get your company seen in front of other business owners. The majority of users on LinkedIn are people who drive business decisions, meaning that they have a lot more purchasing power than the average internet user. The LinkedIn marketing masters here at Contractor-Advertising can create text ads, sponsored posts, and lead ads for you on LinkedIn. LinkedIn is cost effective and allows you to target your ad to the people who can actually purchase from you! Our team of experts can help you optimize your LinkedIn ads and get the best possible ROI.
PPC Campaign Setups
The team at Contractor-Advertising offers a one-time pay per click campaign startup to get your PPC campaign on the right track. Our setup includes all the settings adjustments necessary so that you can run your pay per click campaign on your own after our setup is complete. Contractor-Advertising also offers ongoing pay per click management in addition to our setup. The Contractor-Advertising ongoing pay per click management services include strategy for your campaign, geographically targeted ads, research on keywords, location settings, budget management, monthly reports, ad testing, desktop and mobile compatible advertisements, and ad copy creation. We will also track your ad conversions and include that information in our monthly, easy to understand report. Contact Contractor-Advertising today for pay per click services. We are your one stop marketing service and we are eager to get to work!