Is Your Website On Page One?
Optimizing your site and brand for search engines is vital for your online presence and is directly related to site traffic. If you search phrases relative to your business in Google and do not see your company listed on page one, you are losing leads to your competitors.
Contractor Advertising has helped many companies across the nation achieve high search rankings, bringing more visitors and more calls.
What is SEO?
SEO stands for Search Engine Optimization. SEO is the process of improving the quality and quantity of traffic coming into your website. Website optimization can include adding or editing content, modifying the existing html, and keyword optimization. Almost every company can benefit from working with an SEO service.
Content Marketing and SEO
These days, valuable marketing campaigns look a lot different than they used to. Consumers are more educated, better prepared, and have a wealth of knowledge at their fingertips. As a company, it is vital for you to create content that helps the consumer make better decisions. This content should also establish that you are the authority in this process, as a leading industry professional. With content optimization like this, you’ll see your website showing up on the first page of Google for keyword searches relative to your business. Content marketing services like Contractor-Advertising distribute, monitor, and create your online content. This includes, but is not limited to, blogs, ebooks, videos, and infographics. Contractor-Advertising follows a five step content marketing strategy.
- Strategy Development
The first thing our team will do is a market analysis to determine your top three competitors. Then, we’ll see how their site compares to yours and determine why they are outranking you. Next, we will determine the top keywords for your location and industry. After our research is complete, we devise a content plan to help your brand stand out and increase sales.
- Content Creation
Now we get to work on writing well written content that is optimized for search engines and geared towards your target audience. We will also improve your existing pages, write blog posts, create infographics, send email newsletters, and more!
- Content Distribution
Your excellent content needs to be properly distributed if you want people to find it. The content we write will be search engine optimized. We also recommend combining your content marketing with social media marketing so that your brand presence is widespread.
- Content Monitoring and Reporting
We will track and measure your content’s performance over time. Every month, we’ll send you an easy to understand report with everything you need to know about how your content is performing.
- Campaign Optimization
The last step in our process is to optimize your campaign. Based on our analytics, we’ll see what parts of your campaign are flourishing and which parts need to be adjusted. The result is a continually evolving marketing strategy to keep your brand on top.
SEO Audit and Assessment
Let us diagnose your website and perform an SEO audit and report. If you are looking for more leads and sales, you need more traffic to your website. This is done through search engine optimization. We can perform an in depth analysis of your company’s current SEO strategy and provide you with an SEO strategy tailored to your business. Our SEO report includes the following; however every audit is individual and tailored to your company’s needs.
- Baseline data collection using SEO tools and analytics framework
- SEO and online marketing strategy
- Keyword rankings for 450- 1,000 keywords
- Competitor analysis for 3-10 competing companies
- Key Performance Indicator (KPI) identification- metrics you can use to measure the success of your SEO strategy
- Keyword research to determine the best keywords for your business
- Comprehensive evaluation of your website’s code
- Local SEO strategy evaluation
- Social media strategy evaluation
- SEO report created by one of our SEO experts
SEO Competitor Analysis
In order to be on top, it’s important to figure out what your competitors are doing to outrank you. How often do you visit page 2 of Google? It is crucial for your company to be on the first page of Google search results. Customers are more likely to click on the first few search results, therefore it is important to rank well for keywords relevant to your business.
Why is my Site Being Outranked by a Smaller Competitor?
Search engines only base search results on what they can see of your online presence. That means, they can’t see your business in real life. That means a new, less experienced company with a better SEO strategy is able to outrank you on Google. The team here at Contractor-Advertising can help make sure this doesn’t happen.
Contractor-Advertising offers professional copywriting services done by our professional content writers. Our content writers will create well written content that helps your page to rank in search results for keywords popular in your industry and area of service. Quality of content is pivotal; Google assigns quality scores and only shows the highest scoring content. Good content is about more than just being picked up by search engines. Good content drives leads and sales.
If you want local customers to find your business, you need local SEO. Local SEO makes your company visible for geographic searches, such as “[industry professional] near me”. Local SEO receives the highest conversion levels out of all the local advertising services, increases your website’s rankings both in the local pack and in search results, helps mobile users easily find your business, and ensures your business appears on Google maps. Search engines realize that consumers are looking for businesses near them. Because of this, it’s important to have a strong local SEO strategy. We customize a strong local SEO strategy that fits your needs and budget all while helping your business get more leads and more sales.
Conversion Rate Optimization
While getting website visitors is important, it’s even more important to turn those visits into contacts for service. At Contractor-Advertising, we can help you optimize your website’s ability to turn website visitors into leads and sales. Your website is your most valuable sales rep. optimizing your website is like training your sales rep. We use tracking tools to see how your website is performing and determine how it can perform better.
Take control of your online reputation today. In this day and age, consumers have the power to read business reviews and do thorough research on companies they’re considering hiring. Every once in a while you’ll encounter a customer that’s impossible to please, and they’ll take to the internet to spread their feelings about your company! In this scenario, you need a team like Contractor-Advertising who is experienced in reputation management. Our team can help you maximize the good feedback while crowding out the bad.
The Contractor-Advertising Approach
Here at Contractor-Advertising, we can craft an SEO management strategy to encompass local SEO, social media management, competitor analysis, keyword analysis, conversion rate optimization, search result optimization, quality content, and much more. We’re ready to get to work and eager to meet you and learn what your company is all about. Search engine optimization is a very cost-effective way of marketing. The investment in an SEO campaign has a demonstrable return on investment. Most companies will see increased traffic fairly rapidly. Increased traffic is the key to more sales, better engagement and an expanded customer base. Our SEO experts are happy to answer your questions.
What Makes Contractor Advertising Different?
Here at Contractor Advertising, we help companies avoid penalties for doing poor SEO. This is the true power we bring to our clients. Over time, we have sifted through different procedures to get a web page to rank high. Some lower quality companies will use short-term techniques that might boost a website ranking for a while. However, these dubious techniques raise a flag in the eyes of Google and other search engine giants.
If an SEO company steps over the line, they are not the ones that get hurt. The client suffers when they get penalized by Google. This is what makes us different; our dedication to making sure your website is as optimized as possible.
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Call Now To Learn More About Our SEO Services
Search engine optimization is a very cost-effective way of marketing. The investment in an SEO campaign has a demonstrable return on investment. Most companies will see increased traffic fairly rapidly. Increased traffic is the key to more sales, better engagement and an expanded customer base. Our SEO experts are happy to answer your questions.