It’s 2019 and times are changing. People use the internet differently than they used to, and because of this advertising has to adapt to keep up. That means that your advertising strategy needs to constantly change and evolve. Luckily, the marketing experts here at Contractor-Advertising are here to help and provide the best marketing tips for contractors in 2019.
Content is King
Our top marketing tip is all about content. Go back to the last time you used Google to search for something. Did exactly what you were looking for come up in the search results? Did you find something that was useful, or helped you continue learning about what you were looking for? If you’re thinking yes, then it is because the author who wrote that content did an excellent job. Content is one of, if not the, most important pieces of a marketing campaign. Compelling content is the key to successful contractor advertising. In 2019, Google is searching for content that will effectively answer the searcher’s query. Your job is to write content that will satisfy the searcher’s intent. But How? Effective content is about answering the searcher’s question, building trust, and telling a story that encourages the reader to convert to being your customer. It is important that your content is easy to understand, both for the reader and because Google looks for easily readable content to display in their search results.
One of the best things you can do to attract website visitors is to write about something educational. For example, if you are a plumber, you could write a blog post about what to do if you have a clogged drain. This will bring users to your website which increases your brand exposure and gives the visitor an opportunity to work with your company. Contractor-Advertising has a team of content authors ready to work with you if writing isn’t your top skill!
Get a Blog Started ASAP
We’ve already told you that you need strong content for successful marketing. You know what a blog is? A collection of content for visitors to browse! Having a blog will increase the number of pages that you can have appear in search results. If you write about a variety of topics then it increases the number of keywords that your website matches when people are searching on Google. So what should you write about? Anything that can educate the customer while also relating back to your business. For example, if you are an electrician, you can write about signs that your wiring may be faulty or how to change a light bulb. Use your educational blog posts to establish your company as the industry professionals who know exactly what they’re doing.
Get Excited About Social
Our next contractor marketing tip for 2019 is social media advertising. With so many users browsing social media and seeing ads, it is crucial that your business have a social media presence. Social media users trust company profiles that are personable, meaning people like to see photos of business owners and their teams as opposed to only ads. Another thing to keep in mind with social media marketing is that the audience is typically younger so you will want to gear your content towards the younger side of the client pool you usually market to. You might be thinking “I’m a plumber. How can I possibly benefit from an Instagram ad?” Well, Instagram’s ads are audience targeted. This means that your ad can be marketed to people who have already expressed interest in a plumbing service.
Let’s say you already have your socials going, what’s next? Expansion and growth. You can expand your social media presence by following other users in your area, posting regularly, and utilizing paid ads. If this all sounds foreign to you, don’t worry! Contractor-Advertising runs a comprehensive social media management program where you don’t have to touch your social medias at all. Don’t even have an account? We can help with that too! We specialize in social media account startup to make sure you get your socials off the ground properly.
Start an Email Campaign
The benefits of an email campaign are far too long to list, so we’ll try to keep it brief. Opt-In email marketing has some of the highest ROI of any type of marketing, it’s simple, and almost everyone uses email so you can reach a broad variety of potential clients. When it comes to designing a successful email campaign, research is important. Write content that is well supported, engaging, and funnels readers to your website. Coming back to our tip about content, writing a blog and email blast that go together is a great and effective strategy. If you are an HVAC and plumbing technician, you can write a blog post explaining the differences between a traditional water heater and a tankless water heater. Then, you can shorten that post and convert it into an email blast. At the end of the blast, you can include a link that says “Read More” and takes the reader to your full blog post.
Marketing is Challenging!
These days, building and maintaining a company is only half the battle. If your company isn’t advertising properly and gaining clients then your business is on limited time. With so many companies in every industry, it can be difficult to find ways to distinguish yourself. To recap, here are some of our advertising tips:
- 1. Create engaging content
- 2. Build a social media presence
- 3. Start (or improve) your email campaign
- 4. Get on that blog!
If you want to learn more, or need some help with your marketing, contact Contractor-Advertising today. Our team of marketing professionals have niche specific industry knowledge to make your company standout from all the other companies in your industry and location.