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What are Google My Business Posts and are they Important?

Google My Business Posts are a great way to improve the SEO (Search Engine Optimization) of your local business. These short posts can increase your site traffic and help grow your web presence. They are also may improve your standings with Google Voice Search results! Let’s explore just what Google My Business Posts are and exactly how they can help improve your SEO, ranking, and overall site traffic.

What are Google My Business Posts?

Google My Business Posts are short, 100-300 word posts that are usually used to promote things about your business such as a sale or special deal. They often include an image or video along with the text as well as special call-to-action buttons to invite your readers to perform a certain action. The most interesting thing about Google My Business featured posts, however, is that they are only listed on your Google My Business page for seven days. After those seven days are up, Google will remove it from your featured posts. This helps to force business owners to regularly produce fresh and engaging content.

Do Google My Business Posts Contribute to Good SEO?

The short answer here is “yes”. Google My Business Posts can help your site’s overall SEO in several different ways:
  • They help generate more organic views and clicks
  • They can increase traffic to other content on your site
  • Google My Business Posts have an impact on ranking authority on Google
In addition to these measurable contributions to SEO, posts can also help show your customers more about your business and the kinds of offers you make. Overall, posting regularly to your Google My Business Posts page can really help with your local SEO efforts.

Are Google My Business Posts Important for Voice Search Optimization?

Yes, Google My Business Posts can impact your voice search snippets because they directly feed into them. However, they will only ever affect the results on Google voice search enabled devices. Amazon’s Alexa and Apple’s Siri will not be affected by Google My Business Posts.

Too Much? Contractor Advertising Can Handle Your Google My Business Posting

Is this all a little more than you want to handle on your own? That’s OK. The SEO professionals here at Contractor Advertising can help you understand Google My Business posting. We can even provide you with regular Google My Business Posts if you so desire. Contact our team of reliable SEO professionals to learn more about Google My Business Posts today!