Solar power is becoming more and more popular both with homeowners and businesses. As a solar system company, it’s important to take advantage of this surge in popularity. The best angle with solar system marketing is long term savings. Although most customers are passionate about the environment, the top draw to solar system energy is the long term savings. Play this angle up, show consumers the numbers and prove that over time the solar installation will pay for itself.
Create a Website Encouraging Conversions
Your website is one of your most crucial sales tactics. It is your 24/7 sales representative that never makes a mistake. It is the place your potential customers will visit for information about your solar energy company. You want the website to be aesthetically pleasing, simple, and easy to use. Make sure you have your contact information on every page. We also recommend that you add a live chat feature to your website. This is a third party plug in that will make you feel readily available to customers.
Come Up With Company Specific Values
The next step is to come up with some values that set your company apart. Do you specialize in home solar panels? Do you have 15 years of experience? What establishes you as a market leader, and why should consumers choose you? You could provide excellent service, a warranty, free consultations, or easy installation.
Be in Charge: Reputation Management
Reviews are one of the most important parts of a customer’s decision making process. With 91% of consumers reading reviews, reviews are crucial to your business. The typical consumer reads around 5 reviews prior to making a hiring decision, and consumers say they trust online reviews as much as they trust in person recommendations from their family and friends. After a customer works with you, you can shoot them an email asking if they were satisfied with your company. If they say yes, you can link to a platform where they can leave a positive review. If they say no, you can have a feedback form open so that they can give negative feedback without it being seen by potential customers.
Start a Referral Program
Starting a referral program is a great way to spread the word about your business and generate leads. Once you get one customer in a new neighborhood, they can tell all their neighbors about their great experience. Suddenly, you have a whole neighborhood full of leads! Make sure your referral program is structured and that the incentives are enough to drive your clients to action. You could offer $500 to each customer who gets you a new contract.
Solar energy is a long sales process. People often do in depth research while they’re trying to make a decision and it is important that your company is a part of this. You can create a blog with content about solar energy. You can provide data, information, and educate the consumer on what it means to go solar. You can also keep important information as gated content so that you can get their email address and add them to your email marketing campaign. Providing information establishes you as a trustworthy source and clients will remember you when its time to hire.
Be the Top of Search Results
People often search Google at the beginning of their journey towards solar energy. It is important that your company dominates in search marketing. There are three top ways for you to dominate search results. The first method is through pay per click advertising. This will put you at the top of the page in the paid advertising spot. Your next thing to do is Google My Business. This will put you in map listings and help you show up in searches like “Solar installation repair near me”. Your last thing to do is make sure your website ranks organically by using Search Engine Optimization. If you do all this, your business will appear in three places on page 1.
Social Media Marketing
It’s 2019. It’s time for you to get Instagram. And Facebook, Snapchat, LinkedIn, Pinterest, Twitter, and every social media platform you can get your hands on. Customers are looking to social media to find new companies to hire, and many customers say they won’t work with a company without a social media where they show off their work! Social media provides credibility. Showing off your work, with likes and comments from happy customers, goes a long way. Having a strong social media presence and finding your social media voice is vitally important for your brand recognition, especially with younger customers.
Create a Company Video
Creating a video about your company is a fantastic advertising tactic as a solar panel installation technician. Having customers see who you are and listen to you talk about why they should hire you can leave a lasting impression. The fact of the matter is that people would prefer to click a video and watch for 90 seconds than read. Make things easy on future clients by making a short, informative video that nudges them into your sales funnel.
Teamwork is what makes the dream work. The best thing you can do for your solar energy company is partner with a full service advertising company like Contractor Advertising. We can handle everything we’ve put on this list plus much more. We have industry specific knowledge that puts us ahead of other marketing companies. We know what it means to be a solar energy installation company and how to maximize your marketing strategy. Contact us for a free, no pressure consultation.